AltKraft

Unify all communication channels and customer data in one space to personalize interactions, accelerate processes, and increase sales.

Customer Engagement Startup Bootstrapped

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Overview

AltKraft (trading as Altcraft) is a Russian software company that develops the Altcraft Platform, an omnichannel customer data platform (CDP) and marketing automation system for direct customer communications. Founded in 2015 and headquartered in Ryazan, Russia, the company serves enterprise and mid-market organizations in financial services, insurance, banking, retail, e-commerce, and telecommunications -- offering both cloud-hosted SaaS and on-premises self-hosted deployment options.

In the insurance sector, Altcraft has established a strong foothold with deployments at major Russian insurers including AlfaStrakhovanie Group (Russia's largest private insurer) and Soglasie Insurance. These organizations use the platform to automate customer marketing campaigns, manage retention and cross-sell communications, and build personalized journeys across email, SMS, mobile push, web push, and messaging channels. AlfaStrakhovanie reported a 714% increase in CRM marketing profit over four years of use.

With approximately 31 employees and USD 3.4M in annual revenue (2025), Altcraft operates as a bootstrapped, profitable business. The company serves 30+ recognized enterprise clients and has a partner network of 17 agencies and IT integrators supporting implementations across Russia, CIS, and international markets including the UAE.

Products & Services

Altcraft Platform

An integrated omnichannel marketing automation and CDP system for enterprise customer engagement. Available as cloud SaaS (Cloud, Cloud Pro, Private Cloud) starting at USD 520/month, or on-premises deployment starting at USD 5,313/month. Pricing is subscription-based with no per-message fees -- a fixed-price model covering unlimited message volume.

Key Features

Customer Data Platform (CDP) -- unified profile management aggregating data from multiple sources including CRM, policy, and behavioral data
Omnichannel campaign management across email, SMS, mobile push, web push, Telegram, Viber, and WhatsApp
Marketing automation with triggered campaigns and customer journey workflows
Loyalty program management with bonuses, points, tiers, and promotional codes
A/B/n multivariate testing for campaign optimization
Real-time analytics dashboards and reporting
ML-based send-time optimization for optimal message delivery
HTML email builder with drag-and-drop and block-based editing (via Pixcraft partnership)
Forms, surveys, and NPS collection embeddable in websites
Global control groups for measuring true campaign impact
Webhooks and HTTP API (JSON/XML) for system integration

Target Users: Marketing teams at carriers, banks, telecom operators, and large retailers requiring on-premise data sovereignty or high-volume transactional messaging

Altcraft On-Premises

A dedicated self-hosted deployment of the Altcraft Platform for organizations requiring strict data residency compliance. Supports VMware, KVM, Docker, and Kubernetes infrastructure. Designed specifically for financial services, banking, telecom, government, and insurance organizations subject to Russian Federal Law 152 or similar data localization requirements.

Target Users: Large enterprises with proprietary IT infrastructure, regulated industries, government-affiliated organizations

At a Glance

Founded: 2015
Headquarters: Ryazan, Russia
Employees: 11-50
Funding: Bootstrapped

Category & Focus

Category: Customer Engagement
Subcategories: Marketing Automation Customer Data Platform (CDP) Loyalty Programs Omnichannel Communications
Insurance Verticals: P&C Commercial P&C Personal Life & Annuity
Target Customers: Carriers, Brokers, MGAs/MGUs

Customers

AlfaStrakhovanie Group (Russia's largest private insurance company -- 714% CRM marketing profit increase over 4 years)
Soglasie Insurance
Tinkoff (banking)
Gazprombank Autoleasing
Yoomoney (Yandex Money)
Aviasales
Aeroflot
RuStore (app store -- 235% increase in app installs, 1M+ churned users reactivated)
Vyberu (financial marketplace -- 250% CRM marketing ROI increase)
UZUM
BNB Bank
Wisebits

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Last updated: 2026-05-11