Overview
Ameritas is a mutual life insurance holding company founded in 1887 in Lincoln, Nebraska, as The Old Line Bankers Life Insurance Company of Nebraska. Owned by its policyholders rather than shareholders, Ameritas operates through Ameritas Mutual Holding Company and its subsidiaries, offering individual and group insurance, annuity, and retirement products to more than 6 million customers nationwide. The mutual structure enables long-term decision-making focused on policyholder benefit rather than short-term shareholder returns.
As of year-end 2025, the company reported USD 3.7B in GAAP revenues and serves 6 million customers with insurance, financial services, and employee benefits. The company maintains conservative capital management and is one of the top-five providers of group dental insurance in the United States, as well as a major provider of individual life, disability, and annuity products.
The company distributes through a national network of independent agents and financial advisors, supplemented by workplace benefit platforms for group products. Ameritas has grown through strategic acquisitions, including Dental Select (2020) and BlueStar Retirement Services (2021), expanding its group benefits and group retirement capabilities.
At a Glance
- Founded
- 1887
- Headquarters
- Lincoln, Nebraska
- Employees
- 1000+
Category & Focus
- Category
- Life & Annuity
- Insurance Verticals
- Life & Annuity Group Benefits
- Target Customers
- Consumers, Employers, Agents/Agencies
Links
Last updated: 2026-05-11