AMSIVE
Data-led performance marketing for insurance carriers, health plans, and regulated industries
Overview
Amsive is a data-led, performance-driven full-service marketing agency serving insurance carriers, health plans, and other highly regulated industries. The company was launched in March 2021 through the consolidation of several acquired agencies -- SourceLink (data intelligence), Path Interactive (digital marketing), and DX Marketing -- under H.I.G. Capital's portfolio. It is backed by H.I.G. Capital, a Miami-based private equity firm managing over USD 43 billion in equity capital.
Amsive combines proprietary audience intelligence, omnichannel media strategy, and deep compliance expertise to help insurance organizations acquire, onboard, and retain customers. Its capabilities span digital and direct channels, including paid search, programmatic display, direct mail, email, and mobile messaging. The company operates seven offices across the US, employing approximately 800 people.
In January 2026, Amsive formally launched Amsive Health as a dedicated division to serve health plans, health systems, and multi-location providers with data-driven marketing for Medicare Advantage, Medicaid, and ACA marketplace programs. The company holds Google Premier Partner status (earned for the third consecutive year in March 2025) and Meta Business Partner status, and won SEO Agency of the Year at the Search Engine Land Awards 2025.
Products & Services
Xact Data Platform
Amsive's proprietary data intelligence platform covering 250 million universal IDs with over 70,000 custom attributes. Used for audience segmentation, customer modeling, attribution, and campaign measurement across digital and physical channels.
Key Features
- Multi-sourced consumer database representing every US household
- Predictive modeling for conversion and loyalty likelihood
- Cross-channel attribution matching online and offline data
- Privacy-compliant, SOC 2 and HIPAA certified
Target Users: Insurance carriers and health plans running acquisition and retention campaigns
Audience Science
Data-driven audience identification and targeting methodology. Develops customer profiles and segments from US household data to identify best-fit prospects for insurance enrollment.
Key Features
- Behavioral signaling and trigger-based campaign activation
- Geographically targeted programs
- Consumer-led segmentation for AEP and OEP campaigns
Target Users: Medicare Advantage plans, ACA marketplace issuers, P&C carriers
Digital Media Services
Integrated digital marketing management across paid search (Google and Bing), programmatic display, social media (Meta), and SEO/AEO.
Key Features
- Google Premier Partner (third consecutive year, March 2025) and Meta Business Partner certified
- Answer Engine Optimization (AEO) for AI-driven search, expanded June 2025
- Full campaign management across enrollment periods
Target Users: Insurance carriers, health plans
Direct Marketing
Data-driven direct mail, email, and mobile messaging for insurance policyholder communications.
Key Features
- Personalized direct mail at scale
- Lifecycle marketing across the full policyholder journey
- HIPAA and PCI-compliant messaging infrastructure
Target Users: National carriers, health plans, captive agent organizations
Amsive Health
Dedicated healthcare marketing division launched January 14, 2026, operating under health.amsive.com. Led by Gary Stubblefield (SVP, Healthcare Practice Lead), it serves health plans, health systems, and multi-location providers with marketing solutions for Medicare Advantage, Medicaid, and ACA marketplace membership growth.
Key Features
- Medicare Advantage AEP and OEP campaign management
- HIPAA-compliant marketing technology stack management
- Membership acquisition and retention programs
- Up to 20% lower cost per acquisition through omnichannel optimization
Target Users: Medicare Advantage plans, Medicaid plans, ACA marketplace issuers
Creative Services
Full-service creative including brand identity, performance creative, web and mobile design, and print production.
Key Features
- Consumer-led brand and campaign creative
- Visual production and large-format printing
- Web and app development
Target Users: Insurance carriers, health plans
At a Glance
- Headquarters
- Bolingbrook, Illinois
- Employees
- 501-1000
- Funding
- PE-Backed (H.I.G. Capital, USD 112M raised)
Category & Focus
- Category
- Insurance Marketing Technology
- Subcategories
- Performance Marketing Direct Mail Digital Media Audience Intelligence Data Analytics
- Insurance Verticals
- P&C Life & Annuity Health Group Benefits
- Target Customers
- Carriers, Brokers, MGAs
Customers
- Kemper
- Legal & General
- Aetna
- USAA
- UnitedHealthcare
- Allstate
- Nationwide
- Hiscox
- Asurion
Last updated: 2026-04-09