Armadillo
The modern home warranty -- simple contracts, fewer exclusions, built for insurance agents.
Overview
Armadillo is a technology-driven managing general agent (MGA) that modernizes the home warranty industry. Founded in 2021 by insurance veterans Matan Slagter and Lansdon Robbins, the company was built from the ground up to serve the independent insurance agent channel -- a distribution model largely ignored by traditional home warranty providers.
The company's core insight is that the home warranty product itself was broken: complex multi-page contracts, opaque exclusion lists, and poor claims experiences drove chronic customer dissatisfaction. Armadillo redesigned the product with plain-language three-page contracts and eliminated approximately 80% of traditional exclusions. Coverage is underwritten through Hornbeam Insurance, affiliated with American Life and Accident Insurance Company of Kentucky.
Armadillo operates in all 50 states with subscription-based plans, digital-first claims filing (under two minutes), and flexible contractor options (Armadillo network or customer's own professional with reimbursement). The company partnered with its 100th insurance agency in 2022 and has since expanded distribution to include AAA Club Alliance and employee benefit programs.
Products & Services
Home Warranty Plans
Subscription-based protection plans covering the repair and replacement of major home systems and appliances.
Key Features
- Heating and cooling (AC, furnace, ductwork)
- Electrical (panels, wiring, fixtures)
- Plumbing (leaks, stoppages, fixtures, sump pumps)
- Kitchen appliances (refrigerators, dishwashers, ovens, ranges)
- Laundry appliances (washers, dryers)
- Garage door openers, ceiling fans, humidifiers
- Optional add-ons: pools, septic systems, well pumps, external utility lines
- Appliance Plan: USD 29.99/month (USD 7,500 total coverage)
- Systems Plan: USD 44.99/month (USD 7,500 total coverage)
- Whole Home Plan: USD 53.99/month (USD 7,500 total coverage)
Target Users: Homeowners, landlords
Distribution: Independent insurance agents, real estate professionals, direct-to-consumer, employee benefit programs
At a Glance
- Founded
- 2021
- Headquarters
- Clarksville, Indiana
- Employees
- 11-50
Category & Focus
Last updated: 2026-05-11