ARROYO 360

The CX Orchestration Agency -- helping enterprises find, buy, and optimize contact center, AI, and CX technology.

Customer Engagement Startup Bootstrapped

Overview

Arroyo360 is a customer experience (CX) orchestration agency based in Austin, Texas. The company operates as both a strategic consultancy and a technology reseller, helping enterprise clients find, procure, and optimize contact center platforms, conversational AI, and cloud communications technology. Arroyo360's proprietary ActivateCX framework guides clients through a structured "Find, Buy, and Optimize" journey for CX technology.

The firm serves industries including insurance, financial services, healthcare, hospitality, retail, and SaaS/technology. For insurance carriers and finserv organizations, Arroyo360 focuses on improving policyholder and customer interactions through AI-driven self-service, intelligent contact center deployments, and integrated CRM and customer data platforms.

Arroyo360 operates a solution alliance of 100+ cloud AI, CX, and security platform partners -- including RingCentral, NICE CXone, Five9, Nextiva, Sprinklr, Zoom, Cognigy, Omilia, Balto AI, and Uniphore -- and maintains a team of 20+ consultants and 180+ developers and architects.

Products & Services

ActivateCX Framework

Arroyo360's proprietary methodology for CX technology selection, procurement, and optimization. The framework covers three phases: Find (assess needs and identify the right platforms), Buy (procurement and vendor negotiation), and Optimize (deployment, integration, and ongoing performance).

Key Features

Vendor-agnostic CX technology assessment
Multi-platform RFP and procurement support
ActivateCX Extranet portal for client self-service
Podcast and content library (ActivateCX Podcast on YouTube, Apple, Spotify, iHeart)

Target Users: Enterprise IT and CX leaders at insurance carriers, financial services firms, and large enterprises

Contact Center as a Service (CCaaS) Consulting and Reselling

Platform selection, implementation, and migration services for cloud contact center platforms. Arroyo360 is an authorized partner for Five9 with specializations in CCaaS, CRM integration, customer journey mapping, Five9 WFO/Verint, Microsoft Teams integration, and UCaaS.

Key Features

Multi-vendor CCaaS evaluation and procurement
Contact center migration and deployment
IVA (Intelligent Virtual Agent) design and integration
WFO/WEM (Workforce Optimization/Engagement Management) implementation

Target Users: Insurance carriers and enterprise contact center operators

Engineering Services

Custom development and integration services including API development, CRM/CSM platform integration, customer portal development, and data architecture.

Key Features

180+ developers and architects
API integration and custom development
Customer Data Platform (CDP) integration
AI automation and self-service deployment

Target Users: Enterprises requiring custom CX platform integrations

AI and Conversational AI Services

Deployment of AI self-service, chatbots, voicebots, and intelligent virtual agents across voice and digital channels.

Key Features

Conversational AI design and deployment
IVA/chatbot vendor selection and integration
AI performance monitoring and optimization
Partners: Cognigy, Omilia, Balto AI, Uniphore

Target Users: Insurance carriers and enterprises seeking to reduce live agent volume and improve self-service rates

At a Glance

Founded: 2019
Headquarters: Austin, Texas, USA
Employees: 51-200
Funding: Bootstrapped

Category & Focus

Category: Customer Engagement
Subcategories: Contact center platforms conversational AI unified communications CRM integration customer data platforms
Insurance Verticals: P&C Personal P&C Commercial Health Life & Annuity
Target Customers: Carriers, Brokers, MGAs/MGUs