Asegurándote

Asegurándote is a digital insurance marketplace based in Rosario, Argentina, operating as a licensed insurance producer (productor asesor de seguros) under FOTA Productores Asesores de Seguros S.R.L. The platform lets consumers quote, compare, and bind personal insurance policies entirely online -- no phone calls, no sales pressure -- in under 90 seconds.

Founded by CEO Federico Luis Alban Otalora, the company launched with a consumer-first philosophy: put the client at the center, eliminate friction, and let buyers choose the best offer from multiple carriers without intermediary pressure. The platform claims savings of up to 50% versus direct-purchase pricing on selected lines.

Asegurándote was among the first Argentine insurance marketplaces to enable end-to-end digital policy issuance. During the COVID-19 pandemic the company experienced rapid growth, reaching its full-year 2020 targets by June and doubling its original year-end projection by October.