ASSURITY
Mutual life insurance carrier bringing financial protection to middle-income American families through a nationwide independent agent network.
Overview
Assurity Life Insurance Company is a mutual insurance organization headquartered in Lincoln, Nebraska, with roots tracing back to 1890. The company traces its modern form to the 2005 merger of three century-old Lincoln-based insurers: Woodmen Accident and Life, Security Mutual Life, and Lincoln Mutual Life. As a mutual carrier, Assurity is owned by its policyholders rather than shareholders, aligning its mission with long-term customer outcomes.
In 2015, Assurity became the world's largest insurance company to achieve Certified B Corporation status, measuring organizational success by impact on community well-being alongside financial performance. The company earned an overall B Impact score of 81.2, well above the median of 50.9 for ordinary businesses. Assurity manages more than USD 22 billion in life insurance coverage and holds USD 2.6 billion in total assets.
Assurity distributes its products through a nationwide network of independent agents across 49 states and Washington, D.C. The company has expanded its digital distribution capabilities through partnerships with insurtech platforms, including Pendella (disability insurance via API) and Eleos Life (embedded insurance APIs), and its own QuickStart digital sales ecosystem for agents.
At a Glance
- Founded
- 1890
- Headquarters
- Lincoln, NE, USA
- Employees
- 501-1000
Category & Focus
Last updated: 2026-05-11