Asurion
Technology care company providing device protection, repair, and tech support for smartphones, electronics, and connected home devices.
Overview
Asurion is a privately held global technology care company headquartered in Nashville, Tennessee. Founded in 1994 by Stanford graduates Kevin Taweel and Jim Ellis, the company began as a roadside assistance provider before pivoting to mobile device insurance after acquiring Nashville-based Merrimac Group in 1999. Today, Asurion is the dominant provider of smartphone insurance in the United States, protecting over 300 million customers worldwide through partnerships with major wireless carriers, retailers, and OEMs.
Asurion operates as a B2B2C business, embedding device protection, repair, and tech support services into the offerings of wireless carriers (AT&T, Verizon, T-Mobile), major retailers (Amazon, Best Buy, Walmart), and OEMs (Google). The company processes tens of millions of device protection claims annually, operates nearly 700 uBreakiFix retail repair locations across the US, and employs more than 16,800 people globally. In December 2025, Asurion announced a definitive agreement to acquire Domestic & General Group Limited, a UK-based appliance care provider with 22 million appliances under management across Europe, to establish a global leader in connected home care.
Products & Services
Device Protection Plans
Insurance and replacement programs for smartphones, tablets, and connected devices offered through carrier billing and retail channels.
Key Features
- Smartphone loss, theft, damage, and malfunction coverage
- Next-day device replacement for approved claims
- Multi-device household plans covering phones, tablets, laptops, and connected home devices
Target Users: Wireless carrier subscribers, retail customers
Home+ Protection
Coverage for home tech, appliances, and connected devices including smart speakers, video doorbells, fitness trackers, and TVs.
Key Features
- Protection for nearly any connected home device
- In-home or carry-in repair options
- Expert tech support included
Target Users: Consumers seeking connected home coverage
Tech Support Services
24/7 expert tech support for device setup, troubleshooting, and connectivity issues.
Key Features
- Remote and in-store support
- Device setup assistance
- Smart home configuration help
Target Users: Carrier subscribers, retail protection plan customers
uBreakiFix by Asurion -- Repair Network
In-store device repair for smartphones, tablets, computers, game consoles, and other electronics through nearly 700 US locations.
Key Features
- Authorized service for major OEMs (Microsoft Xbox, Samsung, Google)
- Walk-in and same-day repair for most devices
- 85% of the US covered for same-day service
Target Users: Consumers, carrier insurance claimants
Trade-In Platform
AI-enabled device trade-in and logistics programs for carrier and ISP partners.
Key Features
- Anytime trade-in (not tied to upgrade cycles)
- Supply chain and logistics management
- AI-driven grading and fulfillment
Target Users: Wireless carriers, cable operators, ISPs
Extended Warranty Programs
Protection plan programs for retailers including Amazon, Best Buy, and Walmart covering electronics and major appliances.
Key Features
- Protection for consumer electronics, appliances, game consoles
- Claims filed directly from retail accounts (e.g., Amazon account)
- Repair through uBreakiFix network for eligible devices
Target Users: Retail shoppers, e-commerce customers
At a Glance
- Founded
- 1994
- Headquarters
- Nashville, Tennessee, USA
- Employees
- 1000+
- Funding
- PE-Backed
Category & Focus
- Category
- Specialty Solutions
- Subcategories
- Device protection extended warranty tech support device repair trade-in
- Insurance Verticals
- Specialty/E&S
- Target Customers
- Carriers, Consumers, Retailers
Customers
- AT&T (wireless carrier, primary partner -- long-term contract extended 2025)
- Verizon (wireless carrier)
- T-Mobile (wireless carrier -- long-term contract extended 2025)
- Google (Pixel Preferred Care -- replaced Assurant, effective February 2025)
- Amazon (Preferred Provider for Protection Plans, expanded to 10+ new categories 2025)
- Best Buy
- Walmart
- Cricket Wireless (trade-in program launched Q2 2025)
- Blue Stream Fiber (device protection launched Q2 2025)
- Cox Mobile (trade-in program)
- Consumer Cellular (trade-in program)
- Breezeline Mobile (device protection launched 2025)
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Last updated: 2026-04-09