Beshak.org

India's first neutral, non-commercial insurance discovery and consumer education platform

Customer Engagement Startup Seed

Overview

Beshak.org is India's first neutral, non-commercial insurance discovery and consumer education platform. Founded in 2019 by Mahavir Chopra, Thribhuvan Lokesh, and Aayush Dubey, the company operates without marketing alliances with any insurer -- ensuring its research and recommendations remain free from commercial influence.

The platform provides unbiased expert reviews, comparison tools, a community forum, and access to vetted insurance experts. Beshak helps Indian consumers make informed insurance purchasing decisions across life, health, term, and investment-linked products. With a remote-first model spanning 14 cities, Beshak has grown to serve over 25,500 customers.

Backed by institutional investors including 35North Ventures, Beshak has established itself as the leading neutral voice in India's insurance discovery space, leveraging IRDAI disclosures, product brochures, and policy wordings as primary data sources to deliver objective, insurer-independent analysis.

Products & Services

Expert Reviews

In-depth, unbiased analysis and ratings of insurance products across life, health, term insurance, and investment-linked products. All reviews are sourced from product brochures, policy wordings, IRDAI disclosures, and insurer websites -- not from insurer marketing materials.

Key Features

Neutral, non-commercial review methodology
Coverage of all major Indian insurers
Regular updates aligned with IRDAI quarterly disclosures
Plain-language analysis for first-time buyers

Target Users: Indian consumers researching insurance products

Comparison Tools

Side-by-side policy and feature comparison across insurers, enabling customers to discover suitable plans in minutes without commercial bias.

Key Features

Multi-insurer comparison across product categories
Feature-level breakdown (coverage limits, exclusions, premiums)
Neutral scoring methodology

Target Users: Consumers evaluating multiple insurance options

Community Forum

India's first insurance community forum for peer discussion, Q&A, and collective problem-solving around insurance matters.

Key Features

Peer-to-peer insurance discussions
Expert-moderated Q&A
Coverage of claims experiences, policy selection, renewals

Target Users: Policyholders and prospective buyers seeking community guidance

Expert Consultations

Access to vetted insurance experts and financial advisors for personalized guidance on coverage needs and policy selection.

Key Features

Network of 75+ vetted insurance experts
Personalized coverage needs assessment
Advisor matching across 14 cities

Target Users: Consumers seeking individualized insurance advice

Insurance Score Check

Tool to assess users' current insurance adequacy and identify coverage gaps.

Key Features

Coverage gap analysis
Multi-product portfolio assessment
Personalized recommendations

Target Users: Existing policyholders reviewing their coverage

Insurance Education Resources

Guides, explainers, and literacy tools to help consumers understand insurance concepts, coverage types, and financial protection strategies.

Key Features

Plain-language insurance guides
Video and written educational content
Terminology and concept explainers

Target Users: First-time insurance buyers and financially underserved consumers

At a Glance

Founded: 2019
Headquarters: Mumbai, India
Employees: 11-50
Funding: Seed

Category & Focus

Category: Customer Engagement
Subcategories: Insurance consumer education neutral product discovery comparison tools community forum
Insurance Verticals: Life & Annuity Health P&C Personal
Target Customers: Consumers