Overview
BLINK by Chubb is a direct-to-consumer digital insurance brand launched by Chubb in February 2021, designed to offer simplified, modular insurance products to digitally savvy, millennial-minded customers. The brand operates entirely online at blinkinsured.com, with end-to-end digital quote, purchase, policy management, and claims filing.
BLINK was Chubb's direct-to-consumer digital experiment targeting younger demographics. It launched with personal cyber insurance and expanded to income protection (Blink Paycheck) in September 2022. Blink Paycheck was discontinued in October 2023. As of early 2025, Chubb stopped writing new policies for the personal cyber product as well, leaving BLINK in run-off mode servicing existing policyholders. The blinkinsured.com platform remains operational for existing policy management and claims.
BLINK products are underwritten by Ace American Insurance Company and Combined Insurance Company of America, both Chubb subsidiaries. Policies were distributed via a B2B2C model through digital partners integrated via Chubb Studio, Chubb's global digital product distribution platform.
Products & Services
Personal Cyber Insurance (Blink Cyber) -- Discontinued (no new policies as of 2025)
Coverage for consumer cyber risks starting at approximately USD 5.28/month:
Key Features
- Identity theft expenses
- Fraudulent wire transfer losses
- Cyberbullying incidents
- Ransomware extortion costs
- USD 10,000 base household coverage, extendable to five additional households
- Modular coverage model -- customers select only the coverages they need
Blink Paycheck (Income Protection) -- Discontinued October 2023
Key Features
- Monthly benefit up to USD 2,500 for illness or injury
- Launched September 2022, discontinued October 2023
At a Glance
- Founded
- 2021
- Headquarters
- Philadelphia, Pennsylvania (Chubb North America)
Category & Focus
- Category
- Digital Consumer Insurance
- Subcategories
- Cyber Insurance Embedded Insurance
- Target Customers
- Consumers
Last updated: 2026-05-11