BLUERUSH

Transforming complex insurance and financial data into personalized, interactive video experiences that drive customer engagement and sales conversion

Customer Engagement Growth Public

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Overview

BlueRush Inc. (TSXV: BTV; OTCQB: BTVRF) is a Canadian SaaS company specializing in personalized digital engagement for financial services and insurance organizations. Founded in 2004 and publicly traded on the TSX Venture Exchange, BlueRush develops tools that transform complex product data into interactive, personalized video experiences delivered at key moments in the customer lifecycle.

The company's flagship platform, IndiVideo, enables insurance carriers, banks, and wealth management firms to convert policyholder data into individualized video communications -- without requiring video production expertise. Use cases span the insurance customer journey: from illustrating quotes and policy summaries to annual benefit statements, upsell prompts, and retention campaigns. The platform integrates with client data systems and CRM tools to deliver video at scale.

BlueRush is led by CEO Steve Taylor, previously founder and CEO of Resolver Inc. (a GRC SaaS company sold to Klass Capital in 2015), and is backed primarily by Round 13 Capital (approximately 38% ownership), co-founded by Bruce Croxon and John Eckert. The company is SOC 2 certified and serves clients across financial services, insurance, health, retail, and telecommunications.

Products & Services

IndiVideo

IndiVideo is BlueRush's flagship SaaS platform that converts structured data into personalized, interactive video experiences. Insurers use it to produce individualized policy statements, benefit explanations, quote walk-throughs, and upsell campaigns -- delivered digitally at scale.

Key Features

AI-powered video creation (Ivy Assistant) -- generates videos from text prompts in under 90 seconds
Template-based and self-recording creation modes
Interactive video elements: form fills, call-to-action buttons, embedded inputs
CRM and data integration: HubSpot, file upload, real-time data injection
Real-time analytics and KPI tracking
Secure, scalable cloud hosting (Microsoft Azure)

Target Users: Insurance marketers, customer communications teams, sales and retention teams at carriers and MGAs

Digital Experiences

Custom calculators, tools, microsites, and applications designed to simplify complex insurance products and drive customer action. Services include CX/UX strategy, design, and build.

Target Users: Carriers and brokers seeking custom digital engagement tools

Generative Engine Optimization (GEO)

Site audit and architecture services to optimize digital assets for visibility in AI-powered search engines (ChatGPT, Claude, Gemini). Addresses the growing share of customer research conducted through AI interfaces.

Target Users: Financial services and insurance organizations seeking to maintain digital discoverability as search behavior shifts to AI tools

At a Glance

Founded: 2004
Headquarters: Toronto, Ontario, Canada
Employees: 11-50
Funding: Public

Category & Focus

Category: Customer Engagement
Subcategories: Personalized video digital customer communications interactive statements
Insurance Verticals: Life & Annuity P&C Personal Group Benefits Health
Target Customers: Carriers, Brokers, MGAs/MGUs

Customers

Allstate (personalized quote walk-through and statement automation)
Assurity Insurance Solutions (broker communication and open enrollment videos; 2x email click-through rates)
Pacific Life
Navy Federal Credit Union
AFP Habitat
DUCA Financial Services Credit Union
TD Bank (via digital experiences)