Coverhero
Moment-based coverage for lifestyle and wellbeing, powered by behavioural science and smart technology
Overview
Coverhero is an Australian insurtech startup that builds a digital insurance platform designed to manage, understand, and sell policies for individuals across their lifestyle needs. Founded in 2017 by Naby Mariyam and Hyacinthe Hamon, the company focuses on delivering relevant, hyperpersonalized coverage in moments that matter, which they call "moment-based coverage for lifestyle and wellbeing." Coverhero designs human behaviour and cognitive science-led products that protect the things that matter to people, specifically targeting Millennials and Gen Z consumers.
The company's flagship product, Hustle Cover, protects the income of self-employed people and gig economy workers in Australia with incomes ranging from $500 to $5,000 per week. The machine learning-powered platform provides automatically tailored, real-time coverage against workplace accidents or ill health, offering two personal income protection products: Gigster for casual side hustlers and Hustle Pro for full-time gig workers. Coverhero also launched Lucci, an embedded home insurance product using 3D aerial imaging to deliver customized, real-time policies in milliseconds with a carbon-offset focus.
Coverhero has raised approximately $450K from investors including Village Capital, Plug and Play Tech Center, AraCapital Investments, Artesian Venture Partners, and Hartford InsurTech Hub. The company launched an embedded insurance API in 2022, partnering with marketplaces like Blys to integrate coverage directly into gig worker platforms. Coverhero has studied expansion into five US states and has evaluated Singapore, Malaysia, Vietnam, and Thailand as potential new markets. The company is also developing Web3 and blockchain solutions for insurance.
Products & Services
Hustle Cover - Gigster
Income protection product for casual side hustlers and part-time gig workers in Australia.
Key Features
- Automatically tailored coverage via machine learning
- Real-time protection against accidents and illness
- Income coverage for part-time workers ($500-$5,000/week)
- Mobile app policy management
- 85% wage replacement benefit
Target Users: Casual gig workers, side hustlers, delivery workers, rideshare drivers, street artists, musicians
Hustle Cover - Hustle Pro
Comprehensive income protection for full-time gig economy workers and self-employed professionals.
Key Features
- Full-time worker income protection
- Coverage for $500-$5,000 weekly income
- Workplace accident protection
- Ill health coverage
- Mobile-first experience
Target Users: Full-time rideshare drivers, delivery workers, small business owners, consultants, freelance designers, fitness trainers, life coaches
Lucci
Embedded home insurance product using 3D aerial imaging to deliver tailor-made, real-time insurance policies in milliseconds.
Key Features
- 3D aerial imaging for property assessment
- Real-time policy generation in milliseconds
- Smart Underwriting Engine (SUE) for automated risk assessment
- Carbon offset of at least 11 tonnes per policy
- Designed for Paris Climate Agreement net-zero alignment
- B2B embedded distribution model
Target Users: Banks, real estate companies, mortgage industry, distribution partners
Cloud Cover Platform
End-to-end technology platform that powers all Coverhero insurance products across the value chain.
Key Features
- Machine learning-enabled distribution, underwriting, and claims processing
- Behavioural data and cognitive science frameworks
- Parametric modelling for risk assessment and automatic claims payouts
- Embedded insurance API for third-party integration
- Instant customer inquiry responses
- Integration with accounting software and marketplaces
Target Users: Insurance partners, marketplace platforms, distribution partners
At a Glance
- Founded
- 2017
- Headquarters
- Sydney, Australia
- Employees
- 1-10
- Funding
- Seed
Category & Focus
- Category
- Gig Economy Insurance
- Subcategories
- Income Protection Embedded Insurance Digital Distribution Home Insurance
- Insurance Verticals
- Commercial Liability Property
- Target Customers
- Consumers (Gig Workers, Self-Employed), Platforms (Marketplaces, Accounting Software)
Customers
- Australian gig economy workers
- Blys (massage therapist marketplace)
- Rideshare drivers
- Delivery platform workers
Last updated: 2026-03-25