EMBEDDED INSURANCE INC logo

EMBEDDED INSURANCE INC

Digital insurance agency combining smart technology with licensed agents to simplify comparison, purchase, and management of personal lines insurance.

Growth Series B (USD 22.5M, May 2022)
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Overview

Embedded Insurance Inc was founded in 2019 in Park City, Utah, by James Hall and Adrian Hummel. The company operates as a digital insurance agency licensed in all 50 states and Washington D.C., combining automated comparison technology with a team of licensed agents to help consumers shop, switch, and manage personal lines insurance.

The platform reduces friction in insurance shopping by securely connecting to a consumer's existing policies, generating side-by-side comparisons across multiple carriers, and enabling smooth policy transitions. The company describes itself as "Digital By Design" -- offering smart technology for self-service workflows combined with live agent support via phone, text, and email.

Backed by a multibillion-dollar software company and leading venture capital partners, Embedded Insurance operates with the mission to "build a world where the right insurance finds you -- simply, honestly, and automatically."

At a Glance

Founded
2019
Headquarters
Park City, Utah
Employees
11-50
Funding
Series B (USD 22.5M, May 2022)

Category & Focus

Customers

  • Personal Lines (Auto, Home, Renters)

Last updated: 2026-05-12