GBU FINANCIAL LIFE

GBU Financial Life (German Beneficial Union) is a member-owned, not-for-profit fraternal benefit society founded on April 13, 1892, by German immigrants in Pittsburgh, Pennsylvania. Originally established to provide affordable financial protection to German-American working families, GBU has grown into one of the nation's largest fraternal life insurers, with more than USD 4.7 billion in assets, a record surplus of USD 314 million, and over 60,000 members nationwide.

Operating as a fraternal benefit society rather than a shareholder-owned insurer, GBU channels its earnings back into competitive products, member benefits, and community programs. Its low operating cost structure allows it to offer competitively priced life insurance and attractive annuity rates. GBU operates a 13-state sales and marketing footprint covering Connecticut, Florida, Illinois, Indiana, Maryland, Michigan, Minnesota, Missouri, New Jersey, Ohio, Pennsylvania, Wisconsin, and West Virginia.

In July 2024, AM Best affirmed GBU's Financial Strength Rating of A- (Excellent) and upgraded the outlook from stable to positive, citing strong balance sheet fundamentals, conservative risk management, above-average investment yields, and rapid premium growth.