Insured Connect

The first insurance technology company to leverage life and annuity data to connect Carriers with Policy Owners

Customer Engagement Startup Seed ($250K+)

Overview

Insured Connect is the creator of NIC, the life insurance industry's first and only single, shared platform that digitizes in-force policy service for carriers, distributors, agents, and policy owners. Founded in 2016, the company leverages life and annuity data to help carriers connect with policyholders, streamline compliance, and reduce costs through a cloud-based, turnkey approach that requires no complicated integration.

Insured Connect operates as a secure data transfer partner and service bureau to the insurance industry, making it easier for carriers to push their data to a single source while providing distributors and advisors with unified access to all of their in-force business. The NIC platform dominates the Canadian market, working with 11 of the 12 largest insurance companies, and in the US works with over 80% of distributors (IMO/BGA), processes over 60 carrier data feeds, and has 500,000 agents on the platform.

The company and its affiliated entities, including sister company Ticoon Technology, have been aggregating data and creating technology solutions in the insurance industry for more than 25 years. In November 2024, ABL Technologies (a subsidiary of Abacus Life, NASDAQ: ABL) made a preferred equity investment to further accelerate Insured Connect's growth in innovative data and technology solutions.

Products & Services

NIC Carrier App

Cloud-based application enabling life carriers to manage distribution relationships, share content, and communicate with NIC platform users through their in-force data.

Key Features

In-force data access and insights
Content and document sharing with distributors and agents
Policyholder communication tools
Multi-channel distribution support
Compliance management
Carrier Relationship Manager assigned for day-to-day engagement

Target Users: Life insurance and annuity carriers

NIC Distributor App

Application providing broker dealers, BGAs, and similar organizations with access to in-force life and annuity data across their agent network hierarchy.

Key Features

Multi-carrier in-force policy data access
Book of business analysis across the full hierarchy (BGA, Bank, Wirehouse, BD, Firm, Office, Agent)
Targeted sales and marketing campaign creation
Downline distribution engagement tools
Integration via APIs (Policy Data, Hierarchy Data, Sales Opportunities, Policy Service)

Target Users: Broker dealers, BGAs, distributors

NIC Advisor App

Single application giving agents and producers access to in-force policies from multiple carriers and multiple distributors.

Key Features

Multi-carrier, multi-distributor in-force policy access
Actionable sales insights and opportunity identification
Renewal and conversion opportunity alerts via Policy Watch
NIC Subscriptions for premium features
Book of business monetization tools

Target Users: Independent agents, producers, financial advisors

NIC Policy Owner App

Application providing policy owners with digital access to their in-force life and annuity policies.

Key Features

Policy information access
Policy service requests (address changes, beneficiary updates)
Digital communication with carriers

Target Users: Life and annuity policy owners

In-Force Data Exchange (APIs)

Suite of APIs enabling integration with carrier and distributor systems.

Key Features

Policy Data API (policy owner and policy details)
Hierarchy Data API (downline firms, agents, policy owners)
Sales Opportunities API (renewal and conversion opportunities)
Policy Service API (address changes, beneficiary updates)

Target Users: Carriers, distributors, IT teams

At a Glance

Founded: 2016
Headquarters: Westlake Village, California
Employees: 11-50
Funding: Seed ($250K+)

Category & Focus

Category: Customer Engagement
Subcategories: Policyholder Communications Data & Analytics In-Force Policy Management Distribution Technology
Insurance Verticals: Life & Annuity
Target Customers: Carriers, Distributors, Agents, Policy Owners