INSURED.IO

Omnichannel customer engagement platform purpose-built for the insurance industry

Customer Engagement Growth Bootstrapped

Overview

INSURED.IO is an omnichannel customer engagement platform designed exclusively for insurance carriers, MGAs, and brokers. Founded in 2011 by insurance industry veterans Michael Kassing, Julia Golts, and Steve Johnson, the company delivers an affordable, complete platform that enables mid-tier and regional insurers to provide digital self-service and proactive engagement capabilities on par with large direct-to-consumer carriers.

The platform spans policyholder portals, agent portals, AI-powered interactive voice response (IVR), payments, first notice of loss (FNOL), and advanced analytics -- all accessible across web, mobile, voice, and SMS channels. INSURED.IO's mobile-first, Progressive Web App (PWA) architecture allows insurers to deploy modern digital experiences without requiring their customers to download a native app.

With over 2 million omnichannel platform users reached in February 2025, INSURED.IO focuses on helping insurance companies save thousands of customer service hours per year while improving policyholder satisfaction and retention.

Products & Services

Policyholder Portal

Web and mobile self-service portal giving policyholders access to policy information, payments, claims updates, and proactive notifications.

Key Features

Mobile-first Progressive Web App (PWA) -- no app store download required
Policy information and document access
Payment processing and billing management
Real-time claims status and updates

Target Users: Insurance policyholders

Agent Portal

Dedicated portal for insurance agents to manage customer interactions and support servicing workflows.

Key Features

Agent-specific views and workflows
Customer account and policy management
Integrated with carrier core systems

Target Users: Insurance agents and brokers

AI-Powered IVR

Conversational AI voice system introduced in 2024 providing natural-language call handling for insurance inquiries.

Key Features

Contextually intelligent, natural-language voice interactions
Automated call routing and self-service
IVR Insights analytics (daily active users, call transcripts)

Target Users: Carrier call center operations teams and their policyholders

FNOL (First Notice of Loss)

Digital claims intake and reporting with real-time status updates to policyholders.

Key Features

Digital claims submission across web, mobile, and voice channels
Real-time claims status notifications
Integration with carrier claims management systems

Target Users: Policyholders, claims departments

Recurring Payments & Premium Billing

Integrated payment processing for policy purchases and recurring premium payments.

Key Features

Secure payment capture
Recurring billing and auto-pay
Payment Metrics analytics dashboard

Target Users: Carriers, policyholders

insured.io Insights & Analytics

Unified analytics dashboard covering platform-wide engagement and operational metrics.

Key Features

Payment Metrics dashboard
IVR Insights (usage, transcripts)
Portal Insights (user activity, customer journey reports)

Target Users: Insurance operations and customer experience teams

LeadGen Platform

Direct quoting solution integrated with agency management systems for multi-carrier quote generation.

Key Features

Quote generation across multiple carriers
AMS integration (EZ Lynx and others)
INTERCEPT Custom Logic Engine for quote intelligence

Target Users: Independent agents, agencies

At a Glance

Founded: 2011
Headquarters: Sacramento, California, USA
Employees: 11-50
Funding: Bootstrapped

Category & Focus

Category: Customer Engagement
Subcategories: Policyholder Portal Agent Portal IVR Digital FNOL Payments Analytics
Insurance Verticals: P&C Personal P&C Commercial
Target Customers: Carriers, MGAs/MGUs, Brokers