Boldin

Comprehensive financial planning and retirement platform for individuals, enterprises, and financial professionals.

Customer Engagement Growth Series A

Overview

Boldin (formerly NewRetirement, Inc.) is a comprehensive financial planning and retirement platform based in Mill Valley, California. Founded in 2015, the company builds sophisticated planning tools that help individuals model their retirement readiness, optimize Social Security, plan for healthcare and long-term care costs, and manage taxes across their financial lives. The platform rebranded from NewRetirement to Boldin in September 2025 to reflect its expanded scope beyond retirement into holistic financial wellness.

The platform operates on a freemium model, offering a free tier for individual consumers alongside a premium PlannerPlus subscription with advanced modeling capabilities. In 2026, the company launched an AI Planner Assistant that brings conversational planning guidance to users. Boldin also serves enterprises -- including insurance companies, employers, and wealth managers -- through white-label API integrations and employee benefits programs.

With over USD 42M in total funding and enterprise partnerships with companies like Nationwide and RTX, Boldin bridges direct-to-consumer financial planning with enterprise distribution, giving insurers and plan sponsors a technology-forward retirement planning benefit.

Products & Services

Retirement Calculator and Financial Planning Platform

A web-based comprehensive planning tool that aggregates financial account data and applies Monte Carlo simulation to model retirement readiness. Users can model income, expenses, assets, Social Security, healthcare, taxes, and estate planning in a single integrated plan.

Key Features

Monte Carlo simulation for retirement readiness scoring (Chance of Success)
Account aggregation from connected financial accounts
What-If scenario modeling for life decisions
Insurance planning integration (healthcare, long-term care, life)
Social Security optimization strategies
Tax planning and Roth conversion modeling

Target Users: Pre-retirees and retirees seeking detailed, self-directed financial planning

PlannerPlus Premium Subscription

The paid tier of the consumer platform, unlocking advanced planning capabilities beyond the free tier including more detailed scenario modeling, deeper tax analysis, and priority support.

Target Users: Engaged individual planners willing to pay for advanced features

AI Planner Assistant

Launched in February 2026, a conversational AI assistant embedded in the platform to help users interpret their plans, answer financial planning questions, and surface actionable insights from their data.

Target Users: All platform users seeking guided planning assistance

Boldin Advisors

A professional services layer connecting users who want human advisor guidance with vetted financial advisors, bridging the self-directed platform with personalized advice.

Target Users: Consumers who want a hybrid self-directed plus advisor model

Enterprise White-Label API Solutions

RESTful API integrations for enterprise clients including insurance carriers, employers, and wealth managers to embed Boldin planning tools into their own platforms, portals, or employee benefits programs.

Key Features

White-label customization for enterprise branding
Employee benefits integration for plan sponsors
Insurance carrier and wealth manager API access

Target Users: Insurance companies, employers, banks, wealth managers

At a Glance

Founded: 2015
Headquarters: Mill Valley, California
Employees: 51-200
Funding: Series A

Category & Focus

Category: Customer Engagement
Subcategories: Retirement Planning Tools Financial Wellness AI Planning Social Security Optimization
Insurance Verticals: Life & Annuity Group Benefits Health
Target Customers: Consumers, Carriers, Employers