Optimity

From Health to Wealth

Customer Engagement Growth Series A

Overview

Optimity is an award-winning insurtech platform that delivers best-in-class customer engagement to support insurers, TPAs, and wellness providers in enabling healthier, wealthier, and longer lives for their policyholders. The platform provides engagement apps, APIs, and modules that help insurance and health companies support their clients in proactive health coaching through gamification and behavioral science.

Originally founded as MyHealthSphere in 2013 by Jane Wang, the company rebranded as Optimity and has grown to reach over 2.6 million North Americans through its health rewards programs. Optimity's B2B enterprise technologies provide white-labeled apps, APIs, and AI-powered segmentation tools to engage large populations, with customers in the United States, Canada, and Japan.

The platform enables insurers to attract, retain, and engage profitable customers by alerting them to pivotal life events in a captive environment. Using actionable health and wellness data, Optimity helps drive accelerated underwriting, dynamic risk assessment, and personalized customer engagement for life and health insurers.

Products & Services

Engagement Operating System

A comprehensive engagement platform featuring step challenges, community challenges, educational journeys, rewards programs, and other engagement solutions for insurance and wellness providers.

Key Features

Step and community challenges for policyholders
Educational journeys on health, wealth, and wellness topics
Rewards for healthy habits and engagement
White-labeled apps for enterprise clients
APIs and modules for integration into existing platforms

Target Users: Life and health insurance carriers, TPAs, corporate wellness programs

Optimity Health Grade

A personalized, dynamic health and lifestyle assessment that generates individualized scores based on wearable device data and personal lifestyle information.

Key Features

Personalized health and sub-scores based on wearable device data
Assessment covers nutrition, sleep, mental health, and financial wellness
Validated metrics derived from scientific, insurance, and government data
Continuously updated data stream for dynamic underwriting
Accelerated life insurance underwriting support (eliminates paramed, medical exams, APS)

Target Users: Underwriters, actuaries, policyholders, wellness program managers

At a Glance

Founded: 2013
Headquarters: Toronto, Ontario, Canada
Employees: 11-50
Funding: Series A

Category & Focus

Category: Customer Engagement
Subcategories: Wellness Engagement Health Rewards Gamification Behavioral Science Accelerated Underwriting
Insurance Verticals: Life & Annuity Health Group Benefits
Target Customers: Carriers, TPAs, Employers, Consumers