Pier

Pier is a direct-to-consumer digital insurance carrier based in Sao Paulo, Brazil, licensed by SUSEP (Brazil's private insurance regulatory agency) to underwrite and write its own policies. The company offers auto insurance and mobile device insurance entirely through a mobile application, operating without branches, physical paperwork, or waiting periods. Founded in 2018, Pier targets Brazil's predominantly underinsured population -- estimated at 70% for auto, 90% for home, and 98% for life.

Pier uses artificial intelligence for underwriting risk profiling, fraud detection, and claims automation. Auto insurance pricing is calculated dynamically each month using AI-based risk models benchmarked against more than 10,000 market quotes per month. Claims are handled digitally through the app with an average settlement time under 24 hours; the company has publicly cited a record reimbursement completed in 38 seconds.

As of 2025, Pier reported more than 150,000 policyholders, over BRL 200 million in total claims paid since founding, and BRL 150 million or more in annual premium revenue. The company operates in 19 Brazilian states plus the Federal District and expanded in 2025 to a broker distribution channel with more than 1,500 partner brokers.