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Proformex

The leading inforce management platform for life insurance and annuity data aggregation, analytics, and portfolio monitoring.

Data & Analytics Growth Series A
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Overview

Proformex is an inforce policy management and data analytics platform for life insurance and annuities, founded in 2016 and headquartered in Cleveland, Ohio. The company was founded by Mike Pepe, drawing on nearly 20 years of life insurance policy expertise, to address the chronic problem of unmonitored inforce policies in the financial services industry.

The platform enables independent agents, financial advisors, fiduciaries, trustees, and insurance brokerages to proactively monitor, manage, analyze, and govern their clients' life insurance and annuity policies throughout the policy lifecycle. Proformex aggregates policy data from multiple carrier systems and applies analytics to track policy performance against projections, flagging at-risk policies before they lapse or underperform.

Proformex serves wealth managers, broker-dealers, and large banks as "the leading inforce management platform offering data aggregation, analytics and portfolio monitoring for life insurance and annuities." With approximately USD 10M-11M in funding and a reported USD 3.2M in annual revenue as of 2024, the company continues to grow its footprint in the life insurance distribution space.

Products & Services

Inforce Policy Monitoring Platform

The core platform provides continuous monitoring of policy performance metrics including cash value, death benefit, and premium requirements. Automated alerts flag policy deterioration before issues become critical, enabling proactive client outreach and policy management.

Key Features

  • Continuous monitoring of cash value, death benefit, and premium requirements
  • Automated alerts for policy deterioration and lapse risk
  • Multi-carrier policy data aggregation
  • Performance tracking against original policy projections

Target Users: Independent life insurance agents, financial advisors, fiduciaries, and insurance brokerages

Portfolio Management Dashboard

A centralized view of all client policies across multiple carriers with performance tracking and client reporting capabilities. Financial professionals can view, analyze, and communicate about inforce policy status across their entire book of business.

Key Features

  • Consolidated multi-carrier portfolio view
  • Client-facing reporting tools
  • Performance trend visualization
  • Policy comparison and benchmarking

Target Users: Broker-dealers, wealth managers, large banks

Fiduciary Governance Tools

Audit trails and documentation tools for fiduciaries and trustees managing life insurance policies on behalf of beneficiaries and trusts, supporting compliance and governance requirements.

Key Features

  • Documented audit trails for fiduciary decisions
  • Compliance reporting and evidence of review
  • Trust-owned life insurance (TOLI) management support

Target Users: Fiduciaries, trustees, trust companies

Policy Analytics and Scenario Modeling

Performance projections and scenario modeling for life insurance policies, enabling data-driven decision-making on policy maintenance, replacement, or surrender.

Key Features

  • Forward-looking policy performance projections
  • Scenario modeling for different premium payment strategies
  • Data-driven recommendations for policy action

Target Users: Financial advisors, RIAs, insurance brokerages

At a Glance

Founded
2016
Headquarters
Cleveland, Ohio, USA
Employees
11-50
Funding
Series A

Category & Focus

Category
Data & Analytics
Subcategories
Inforce Policy Management Portfolio Monitoring Policy Analytics
Insurance Verticals
Life & Annuity
Target Customers
Agents/Agencies, Brokers, Carriers

Customers

  • First Financial Resources (FFR) -- distribution partner

Links

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Last updated: 2026-06-05