Simpletech

AI-powered conversational automation and customer engagement solutions for insurance, banking, and healthcare across Latin America.

Customer Engagement Growth Bootstrapped

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Overview

Simpletech is a Uruguayan technology company specializing in conversational AI and customer experience (CX) automation. Founded in 2011, the company helps businesses across Latin America transform how they communicate with customers by deploying AI-powered chatbots, omnichannel messaging, VoiceBots, and automation workflows on WhatsApp, Instagram, Facebook Messenger, SMS, web chat, and voice channels.

The company serves 150+ clients across finance, insurance, health, and government sectors in more than 15 countries, including Argentina, Chile, Peru, Bolivia, Paraguay, Panama, and several Caribbean and Central American markets. Its flagship WittySuite platform combines no-code chatbot building, omnichannel agent support, campaign messaging, conversational AI agents, and digital payments in a single interface. Simpletech operates offices in Montevideo (HQ), Panama City, and Sao Paulo.

Simpletech has carved out a notable position in the insurance vertical, enabling carriers and insurers to automate policyholder interactions -- from FNOL and claims self-inspection to appointment booking and payment processing -- all within messaging channels their customers already use. The company expanded its capabilities in 2025 with AI-powered VoiceBots for phone channel automation and AI agents for handling peak demand volumes.

Products & Services

WittySuite

WittySuite is Simpletech's core interaction management platform, combining AI-driven automation with human support across all major messaging channels.

Key Features

No-code chatbot flow builder with decision tree logic
Human agent handoff with omnichannel routing
Mass campaign delivery via WhatsApp and SMS
Real-time analytics and conversation reporting
API/webhook integrations with enterprise systems
Amazon Comprehend integration for sentiment analysis
AI conversation summaries, sentiment/intent recognition, and speech-to-text

Target Users: Insurance carriers, banks, healthcare providers, and government agencies

WittyBots

No-code conversational bot builder for designing and deploying automated customer interactions.

Key Features

Visual flow designer for conversation management
Data validation via Regex
NLP with grammar/spelling correction
Customer profiling and audience segmentation
RPA task automation
Voice biometric authentication via ID R&D integration (WittyID)

Target Users: CX and digital teams within carriers, brokers, and insurers

WittyAgent

Omnichannel customer service platform that blends bot automation with live human support.

Key Features

Unified inbox for WhatsApp, Instagram, Facebook Messenger, SMS, and web chat
Four concurrent conversation views for simultaneous multi-channel responses
Built-in CRM or integration with existing CRM/ERP systems
Geographic routing to regional sales representatives
Bot-to-human escalation workflows
Role distribution and supervisor controls
Desktop app and native iOS/Android applications

Target Users: Contact center and customer service teams

WittySend

Campaign delivery platform for outbound messaging to customer databases.

Key Features

Scheduled and triggered notification campaigns
Multi-channel delivery (WhatsApp, SMS)
Customer database targeting and segmentation
Campaign creation, approval, and delivery verification

Target Users: Marketing and CX teams at carriers and financial institutions

WittyPay

Payment processing solution embedded within messaging channels.

Key Features

In-channel payment flows without redirecting users
Supports WhatsApp-native payment interactions

Target Users: Insurers and financial services companies accepting digital payments

WittyID

Digital identity and authentication solution using voice biometrics.

Key Features

Voice-based user authentication within WhatsApp
Secure identity verification for sensitive transactions
Anti-spoofing technology to prevent fake recordings or synthetic voices
Authentication completes in 1-2 seconds
First worldwide implementation of voice biometrics in WhatsApp for Business (launched 2021, in partnership with ID R&D)

Target Users: Insurers and banks requiring secure customer authentication without leaving the messaging channel

WittyStats

Real-time analytics dashboard for conversational metrics.

Key Features

Usage tracking and user behavior analytics
Conversation performance monitoring
AI-powered suggested tags and response categories

Target Users: Operations and CX managers

VoiceBots

AI-powered virtual assistants for inbound phone call automation (launched 2025).

Key Features

Natural language understanding for free-form spoken conversations
System integration with CRM, ERP, payment gateways, and calendars
Multi-channel continuity (call-to-WhatsApp handoff without repeating context)
Intelligent escalation to human agents
Voice biometric identity validation
24/7 availability; handles hundreds of simultaneous calls

Target Users: Insurance carriers, banks, and financial institutions requiring scalable phone automation

WittySuite API

Developer-facing programmable interface for integrating communication channels and business modules.

Key Features

Supports WhatsApp, Instagram, Facebook Messenger, SMS, and webchat
Connects to existing enterprise systems and workflows
Reduces need for custom internal integration development
Supported by Simpletech Academy documentation

Target Users: Technical teams at enterprise clients and integration partners

At a Glance

Founded: 2011
Headquarters: Montevideo, Uruguay
Employees: 11-50
Funding: Bootstrapped

Category & Focus

Category: Customer Engagement
Subcategories: Conversational AI Claims Automation Omnichannel Messaging VoiceBots RPA Automation
Insurance Verticals: P&C Personal P&C Commercial Health
Target Customers: Carriers, Brokers, MGAs/MGUs

Customers

San Cristobal Seguros (P&C insurer -- 50% of incident reports automated via WhatsApp; processing cost reduced 50%; wait time reduced from 40 to 8-10 minutes)
La Boliviana Ciacrux (Bolivian insurer -- automated complex processes, implemented omnichannel communications)
Blue Cross and Blue Shield of Uruguay (first WhatsApp voice biometric appointment scheduling)
Grupo Santander
Itau
Bci Lider (digital SOAP insurance contracting via WhatsApp)
DHL (communications and operational processes optimized across 22 countries)
Honda Chile
Telefonica
Cooperativa ACAC