ThoughtFull

Asia's leading digital mental health platform for employers and insurers

Customer Engagement Growth Pre-Series A (USD 5.1M total)

Overview

ThoughtFull is Asia's leading digital mental health platform, offering end-to-end mental health care for employees, individuals, and insurers. Founded in 2018 by Joan Low, a former J.P. Morgan banker who spent six years managing portfolios of over USD 1.3 billion in North Asia, ThoughtFull was built to address the fragmented and stigmatized state of mental healthcare across the region.

The platform enables employers and insurers to provide accessible, clinically backed mental health support to their workforce and policyholders. ThoughtFull pioneered text-based coaching in Asia and was the first company in the region to partner with insurers to embed mental health support directly into corporate and consumer insurance products -- with partnerships spanning AIA Malaysia and FWD Group. The company has published a randomized controlled trial in JMIR Formative Research (2022) demonstrating efficacy in reducing depression, anxiety, and stress.

The company has achieved 30x revenue growth since launch and operates across 20+ countries, with services available in 28+ languages and a mental health professional network spanning 80+ locations worldwide.

Products & Services

ThoughtFullChat

The flagship mobile app providing clinically validated, asynchronous text-based coaching with certified mental health professionals. Users can access the app anonymously (via nickname), with 24/7 crisis hotline access, video therapy sessions, and personalized self-care content. Available in 12+ languages.

Key Features

Text-based coaching with certified practitioners
Video therapy sessions available within 24 hours
24/7 crisis support hotline
Anonymous access via nickname
Two-factor authentication

Target Users: Employees, individual consumers

ThoughtFullChat Pro

A provider-facing platform enabling certified mental health professionals to scale their digital practice in an insights-based and data-driven manner.

Key Features

Digital practice management for mental health professionals
Client engagement and outcome tracking
Data-driven care insights

Target Users: Mental health practitioners, therapists, coaches

ThoughtFull Insights Dashboard

An employer-facing analytics platform delivering actionable data on employee wellbeing program engagement, outcomes, and ROI.

Key Features

Anonymized DASS score analysis and trend monitoring
Behavioral pattern identification for personalized resources
Program engagement and ROI reporting
Usage analytics to optimize corporate wellness initiatives

Target Users: HR teams, employers, benefits administrators

Employee Assistance Program (EAP)

Comprehensive workplace mental health program combining digital tools with professional support. ThoughtFull reports a 43% engagement rate compared to 3% for traditional EAPs.

Key Features

Onsite and virtual launch sessions
Webinar series (70% engagement rates reported)
Critical incident and stress management response
Onsite counseling booths
Seamless onboarding for new hires
Mental health assessments

Target Users: Enterprise employers, HR departments

Mind Strength Support (co-branded with FWD)

A co-branded insurance benefit programme providing mental health support to FWD policyholders in Hong Kong and Thailand, launched December 2022.

Target Users: FWD Group insurance policyholders

At a Glance

Founded: 2018
Headquarters: Kuala Lumpur, Malaysia
Employees: 11-50
Funding: Pre-Series A (USD 5.1M total)

Category & Focus

Category: Customer Engagement
Subcategories: Employee Assistance Programs Digital Mental Health Workplace Wellness
Insurance Verticals: Health Group Benefits
Target Customers: Employers, Carriers

Customers

AIA Malaysia (insurer partner -- EAP in Corporate Solutions portfolio)
FWD Group (insurer partner -- Mind Strength Support programme, Hong Kong and Thailand)
Standard Chartered
Mattel
Reckitt
CoinGecko
BDO