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Wagmo

Pet wellness and insurance benefits for modern pet parents

Specialty Solutions Growth Series B
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Overview

Wagmo is a pet health and wellness company that offers an integrated suite of pet care benefits including wellness plans, accident and illness insurance, and 24/7 virtual veterinary services. Founded in 2017 by Christie Horvath and Alison Foxworth, the company was born from Horvath's personal experience with costly veterinary care and her observation that traditional pet insurance largely excluded routine and preventive care. Formerly known as Get Coverd, Wagmo rebranded and evolved from a direct-to-consumer model to a B2B2C strategy, distributing its benefits primarily through employer-sponsored programs.

The company markets itself as a pet wellness company that happens to sell insurance, rather than an insurance company offering wellness as an afterthought. Wagmo is the only female-founded and operated pet wellness company in the market. Its employer benefits program has scaled rapidly, growing 3X year-over-year and now reaching over one million employees who are eligible through their employer. The company ranked No. 1082 on the 2025 Inc. 5000 with 397% three-year growth.

Products & Services

Wagmo Wellness Plans

Standalone reimbursement plans for routine and preventive pet care. Three tiers are available -- Value, Classic, and Deluxe -- offering annual reimbursement limits of $350, $650, and $1,100 respectively. Covered expenses include annual exams, vaccines, flea/tick/heartworm prevention, and grooming. Wagmo Wellness is not an insurance product. Claims are processed and paid within 24 hours. Members save an average of $750 annually through Wagmo Wellness. Starting at $25/month.

Key Features

  • Routine exam and vaccine reimbursement
  • Flea, tick, and heartworm prevention coverage
  • Grooming reimbursement
  • 24-hour claims processing with payment via Venmo, PayPal, or direct deposit
  • No network restrictions -- use any licensed veterinarian or groomer

Target Users: Individual pet owners; employees via employer benefits programs

Wagmo Insurance

Accident and illness coverage for unexpected emergencies and medical events, including X-rays, cancer treatment, and end-of-life care. Underwritten by State National Companies, a division of the Markel Group. Customizable deductibles ($250, $500, $1,000) with up to 100% reimbursement once the deductible is met. Not available in Maine, Montana, Rhode Island, or Washington.

Key Features

  • Accident and illness coverage
  • Customizable deductibles and reimbursement rates
  • All cats and dogs eligible regardless of age, breed, or pre-existing conditions
  • Up to 100% reimbursement after deductible

Target Users: Individual pet owners; employees via employer benefits programs

VETalk (Televet)

24/7 virtual pet care through text and video chat with licensed veterinarians. Includes nutrition consultations and private dog training sessions. Designed to reduce unnecessary and costly in-person veterinary visits.

Key Features

  • 24/7 access via text and video chat
  • Licensed veterinarian consultations
  • Nutrition and training guidance
  • Reduces pet-related work absenteeism

Target Users: All Wagmo members; employers as standalone benefit

Member Perks

Exclusive discounts on pet food, toys, treats, medications, and accessories through brand partnerships. Partners include Fi, BarkBox, Nom Nom, PetMeds, Bocce's, Fable, MiaMore, GoodPup, and Rover.

Target Users: All Wagmo members

At a Glance

Founded
2017
Headquarters
New York, NY, USA
Employees
11-50
Funding
Series B

Category & Focus

Category
Specialty Solutions
Subcategories
Pet Insurance Pet Wellness Employee Benefits
Insurance Verticals
Specialty/E&S Group Benefits
Target Customers
Employers, Consumers

Customers

  • Crunch Fitness
  • Hearst
  • John Muir Health
  • Sodexo
  • Hanes Brands
  • Fabletics

Links

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Last updated: 2026-04-04