Wakam

Wakam is a European embedded insurance carrier offering white-label and tailor-made insurance programs through its API-first Play&Plug technology platform. The company operates as a B2B2C business, enabling distribution partners -- including e-retailers, brokers, and insurtechs -- to deploy branded insurance products across 30+ European countries. Wakam holds insurance carrier licenses from the French ACPR and the UK PRA, giving it direct underwriting authority rather than relying on third-party capacity providers.

The company's product catalog covers a range of personal and commercial lines delivered via white-label arrangements. Partners access Wakam's platform through a REST API that processes over 7 million monthly quotes at 99.9% uptime. The model is structured around two tiers: full MGA-style services with autonomous product development and transparent profit sharing, and an embedded insurance orchestration layer that handles capacity management and regulatory compliance on behalf of simpler distribution partners.

At scale, Wakam manages more than 8 million policyholders across 150+ distribution partners and reported EUR 924M in revenue for 2023. The company employs approximately 274 staff as of early 2026 and operates profitably across multiple European markets. Wakam UK achieved GBP 400M in premium volume within its first year of operations, reflecting rapid expansion in the British market.