Welltok

Consumer activation platform for health plans, employers, and health systems

Customer Engagement Enterprise Acquired (Virgin Pulse, November 2021; USD 312M+ raised prior)

Overview

Welltok is a consumer activation platform for the health insurance market, serving health plans, self-insured employers, health systems, and public-sector health programs. The company delivers multi-channel outreach and predictive analytics that enable clients to connect members with personalized health improvement resources, close care gaps, and drive measurable behavior change.

The platform uses a proprietary consumer database covering 275 million lives and applies 800-1,000 predictive variables -- including clinical claims data and social determinants of health -- to predict an individual's health needs and action likelihood with up to 90% accuracy. Outreach is delivered via SMS, email, IVR, and social media, with a 50+ partner network of integrated digital health programs. An IBM Watson-powered chatbot (CafeWell Concierge) provides conversational engagement.

Welltok was acquired by Virgin Pulse in November 2021, combining Welltok's activation engine with Virgin Pulse's daily engagement platform. The combined entity serves approximately 4,100 global clients. Prior to acquisition, the company raised USD 312M+ across 23 funding rounds from investors including NEA, Bessemer Venture Partners, Qualcomm Ventures, and Emergence Capital Partners.

Products & Services

CafeWell Health Optimization Platform

Welltok's flagship product connects health plan members and employees with personalized benefits, wellness resources, rewards, and action plans. The platform curates content based on individual risk profiles and tracks completion of health-improving activities.

Key Features

Personalized action plans driven by individual risk profiles
Integration with 50+ pre-integrated digital health partner programs
Multi-channel outreach: SMS, email, IVR, and social media
Wellness incentives and rewards management
Care gap closure and preventive care promotion

Target Users: Health plans, self-insured employers, Medicare and Medicaid programs

SmartReach

A patient engagement and outreach solution used by over 100 health systems and hospitals. SmartReach enables providers to run targeted patient engagement and acquisition campaigns. An independently validated module for medication adherence demonstrated improved health outcomes for targeted populations.

Key Features

Targeted patient engagement campaigns
Patient acquisition outreach
Medication adherence module (independently validated)

Target Users: Health systems, hospitals

Consumer Activation Platform

The underlying activation engine that powers Welltok's products. Uses machine learning and predictive analytics to motivate members, employees, patients, and consumers to take specific health actions.

Key Features

Mental health program enrollment
Medication refill and generic drug adoption
Preventive screening and vaccination scheduling
Condition management program enrollment
Care gap closure

Target Users: Health plans, employers, health systems, pharmacy benefit managers

At a Glance

Founded: 2009
Headquarters: Denver, Colorado, USA
Employees: 51-200
Funding: Acquired (Virgin Pulse, November 2021; USD 312M+ raised prior)

Category & Focus

Category: Customer Engagement
Subcategories: Population Health Consumer Activation Predictive Analytics Employee Benefits
Insurance Verticals: Health Group Benefits
Target Customers: Carriers, Employers, Consumers