Zipari

Consumer experience platform built for health payers, now part of mPulse Mobile.

Customer Engagement Growth Acquired (mPulse Mobile, September 2024; USD 44.8M raised pre-acquisition)

Overview

Zipari is a customer experience (CX) platform for health payers, offering member, provider, broker, and employer-facing portals built around a shared data layer. Founded in 2014 in Brooklyn, New York, the company was created to address gaps in payer digital engagement that surfaced after the Affordable Care Act expanded consumer choice in health insurance.

The platform aggregates data from disparate payer systems -- member records, claims, eligibility, and benefits -- into a unified CX layer. Health plans use Zipari's portals and workflow automation to reduce call center volume, improve digital self-service, and meet regulatory requirements for provider directories and prior authorization. The platform is delivered as a SaaS product and is designed to integrate alongside existing core administration and CRM systems via a pre-built API gateway.

In September 2024, mPulse Mobile acquired Zipari, combining Zipari's payer-specific portals with mPulse's omnichannel member engagement and health analytics capabilities. The combined entity serves over 400 healthcare organizations, including 29 of the 30 largest US health plans, covering more than 50 million members. Prior to acquisition, Zipari had raised USD 44.8M across seven funding rounds from investors including Vertical Venture Partners, Health Velocity Capital, CareFirst BlueCross BlueShield, Horizon Healthcare Services, and Thoma Bravo.

Products & Services

Member Experience Suite

Tools for health plan members to access benefits, claims, ID cards, and care navigation through web and mobile channels.

Key Features

Member portal with personalized benefits display and self-service claims access
Native mobile app mirroring the portal experience
CX 360 unified member view aggregating data across payer systems
Engagement Hub for orchestrating outreach across preferred member communication channels
Recommendation Assistant providing personalized benefits and care suggestions
Service Bot for automating routine member service workflows

Target Users: Health plan members; payer operations and member experience teams

Sales & Enrollment Experience

Portals supporting brokers, employers, and consumers through plan shopping, enrollment, and ongoing account management.

Key Features

Broker Portal with access to claims data, network search, and quoting tools
Shopping Portal for consumer-facing plan comparison and enrollment
Employer Portal providing claims insights, eligibility visibility, and benefits management
Sales Center for internal insurance sales agent workflows

Target Users: Licensed brokers, employers, health plan sales and operations teams

Provider Experience Solutions

Tools enabling health plan provider relations teams to streamline collaboration with in-network providers.

Key Features

Provider Portal for prior authorizations, claims submissions, referrals, and quality scorecards
Provider Search for member-facing provider directory and network navigation

Target Users: In-network providers, payer provider relations and network management teams

Platform Infrastructure

The underlying data and integration layer enabling all Zipari portals.

Key Features

CX Engine normalizing data from disparate payer core administration systems
CX Capture applying predictive analytics for member segmentation and value assessment
CX Profile delivering real-time tailored recommendations based on engagement history
API Gateway with pre-built connectors for rapid integration alongside existing CRM investments
Universal Control Panel for payer-specific configuration without custom code

Target Users: Payer IT and product teams

At a Glance

Founded: 2014
Headquarters: Brooklyn, New York, USA
Employees: 51-200
Funding: Acquired (mPulse Mobile, September 2024; USD 44.8M raised pre-acquisition)

Category & Focus

Category: Customer Engagement
Subcategories: Member portals provider portals broker and employer portals digital enrollment CX workflow automation
Insurance Verticals: Health Group Benefits
Target Customers: Carriers, TPAs