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ACTIVEPROSPECT

The complete solution for consent-based marketing

Distribution & Agency Management Growth PE-Backed (Five Elms Capital, 2020)
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Overview

ActiveProspect is the leading platform for consent-based marketing, helping companies acquire qualified prospects while documenting proof of prior express written consent under TCPA regulations. Founded in 2004 by Steve Rafferty, the company is headquartered in Austin, Texas, and serves more than 3,000 customers globally, certifying over 2.5 billion leads annually through its TrustedForm platform.

For the insurance industry, ActiveProspect is a critical compliance and lead optimization tool. Carriers, agencies, and lead generators use the platform to document TCPA consent at the moment of lead submission, validate lead quality in real time, and route high-intent prospects into sales pipelines efficiently. The platform is particularly important in auto, life, health, and Medicare insurance markets where outbound contact compliance is tightly regulated. Key capabilities include bot detection, one-to-one consent verification, and 22 proprietary data points per lead for quality scoring.

ActiveProspect has expanded its platform significantly through acquisitions: it acquired LeadsBridge in February 2021 (social lead form integration) and Verisk Marketing Solutions in January 2026, combining Jornaya and Infutor data assets to add identity resolution and consumer insights to its suite. The Verisk acquisition positions ActiveProspect to build a comprehensive consumer identity graph alongside its consent management and lead optimization capabilities.

Products & Services

TrustedForm

Consent documentation platform creating independent proof of prior express written consent for leads, with four core modules.

Key Features

  • Certify: Issues certificates for leads generated on websites; free to issue, 90-day availability
  • Verify: Audits consent language compliance and validates 1:1 consent requirements (from $0.15/cert)
  • Retain: Stores certificates with session replay documentation; up to 5-year retention (from $0.15/cert)
  • Insights: Delivers 22 proprietary data points per lead plus bot detection (~200K bots blocked weekly)
  • Used on 55,000+ websites; 2.5B+ leads certified annually; 576M+ certificates stored per year

Target Users: Insurance carriers, agencies, lead generators, and marketers who must document TCPA consent

LeadConduit

Real-time lead validation, filtering, and routing platform to optimize lead acquisition spend.

Key Features

  • Real-time lead quality validation and scoring
  • Configurable routing rules and filters
  • Integration with CRMs and dialer platforms
  • Cost-per-acquisition optimization
  • 500+ integrations and add-on services

Target Users: Insurance carriers and agencies managing multi-source lead acquisition

LeadsBridge

Integration platform connecting social lead forms (Facebook, Instagram, Google, LinkedIn) to CRMs and sales tools. Acquired February 2021.

Key Features

  • Direct sync from social ad platforms to agency/carrier systems
  • Automated lead workflow across marketing channels
  • Audience sync for ad targeting optimization
  • Offline conversion tracking

Target Users: Insurance marketers running digital advertising campaigns

SuppressionList

Real-time list matching to screen leads against suppression, DNC, and internal opt-out lists before purchase or contact.

Verisk Marketing Solutions (VMS)

Identity resolution and consumer insights platform, acquired January 2026. Formed from the combination of Infutor and Jornaya.

Key Features

  • Consumer identity graph with broad coverage
  • Marketing intelligence and data enrichment
  • Integration with consent-based marketing workflows

Target Users: Enterprise marketers, data providers, and software platforms beyond traditional lead buyers

At a Glance

Founded
2004
Headquarters
Austin, TX
Employees
51-200
Funding
PE-Backed (Five Elms Capital, 2020)

Category & Focus

Category
Distribution & Agency Management
Subcategories
Lead Management Consent Documentation TCPA Compliance Marketing Technology Identity Resolution
Insurance Verticals
L&A Health P&C
Target Customers
Carriers, Agencies, Lead Generators, Insurance Marketers

Customers

  • 3,000+ customers globally across insurance, home services, education, and financial services

Links

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Last updated: 2026-04-08