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ACXIOM

Better customer experiences through the ethical use of data and technology

Data & Analytics Enterprise Acquired (IPG subsidiary since 2018)
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Overview

Acxiom is a global leader in customer intelligence, specializing in data orchestration, identity resolution, and AI-powered marketing solutions that enable organizations to unify customer data and activate it across channels. Founded in 1969 as Demographics Inc. by Charles D. Ward in Conway, Arkansas, the company has grown into a major data and technology firm with approximately 4,000 employees across 6 continents.

In 2018, Acxiom Corporation underwent a strategic restructuring: the Acxiom Marketing Services division was sold to the Interpublic Group of Companies (IPG) for USD 2.3 billion, while the remaining data business became LiveRamp. The Acxiom brand continued as a wholly-owned IPG subsidiary focused on customer intelligence and data management, with offices in Conway (AR), New York, London, Frankfurt, Gdansk, and Shanghai.

For the insurance industry, Acxiom provides data enrichment, identity resolution, and real-time personalization solutions to carriers across P&C, L&A, and Health. The company claims one-third of the largest auto finance, credit card, and insurance providers in the United States rely on its solutions. A notable example is Mutual of Omaha, which partnered with Acxiom in 2024 to build a custom Customer Intelligence Solution enabling personalized omnichannel marketing campaigns.

Products & Services

Real ID

Cloud-native identity resolution platform that enables persistent, privacy-compliant customer identity across devices and channels without requiring movement of PII.

Key Features

  • Persistent customer identity at scale using census-scale identity graph
  • Cross-channel personalization across multiple devices and touchpoints
  • Cloud-native architecture on AWS, Google Cloud, and Snowflake
  • Future-ready design compatible with cookieless environments
  • Privacy-compliant linkage adhering to GDPR and CCPA

Target Users: Carriers, financial services firms, and marketers requiring precise customer identification and cross-channel engagement

Customer Intelligence Cloud

Enterprise customer intelligence platform integrating high-performance audiences, comprehensive datasets, advanced identity resolution, and direct connectors for data-driven marketing.

Key Features

  • Data onboarding from offline sources to digital channels
  • AI-powered predictive scoring and audience modeling
  • Real-time data activation across advertising platforms
  • Composable CDP capabilities via ActionIQ partnership
  • Data quality, normalization, and governance

Target Users: Enterprise marketers and carriers seeking unified customer views and AI-driven marketing activation

Data Enrichment Services

Third-party data enrichment products providing demographic, behavioral, and interest data for customer acquisition, segmentation, and policy pricing analytics.

Key Features

  • 2.6B addressable people globally in identity graph
  • Industry-specific data attributes for insurance, financial services, and retail
  • Available natively on Snowflake Marketplace (10+ listings)
  • Compliant data catalog including health interest audiences (HIPAA)

Target Users: Carriers and MGAs needing consumer data for underwriting, acquisition, and retention

Data Clean Room

Secure, privacy-first data collaboration platform enabling brands to share and activate data without exposing raw PII.

Key Features

  • Expanded integration with Snowflake AI Data Cloud
  • Support for identity resolution within clean room environments
  • Privacy-compliant collaboration across partner ecosystems
  • Winner of 2025 MarTech Breakthrough Award - Best Marketing Insights Platform

Target Users: Carriers and marketers requiring secure data collaboration with partners and platforms

Expert-Managed Services

Full-service managed campaigns, media, analytics, and commerce services including data strategy, segmentation, and execution for enterprise clients.

Target Users: Carriers and large enterprises requiring end-to-end data strategy and execution support

At a Glance

Founded
1969
Headquarters
Conway, Arkansas
Employees
1000+
Funding
Acquired (IPG subsidiary since 2018)

Category & Focus

Category
Data & Analytics
Subcategories
Customer Data Management Identity Resolution Data Enrichment Data Clean Rooms Marketing Technology
Insurance Verticals
P&C L&A Health
Target Customers
Carriers, Financial Services Firms, Retailers, Telcos, Healthcare Organizations

Customers

  • Mutual of Omaha (custom Customer Intelligence Solution, 2024)
  • One-third of largest US auto finance, credit card, and insurance providers (claimed)

Links

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Last updated: 2026-04-08