ADVISR
Australia's independent insurance broker marketplace connecting businesses and consumers with the right insurance broker
Overview
ADVISR is an Australian digital marketplace that connects individuals and small-to-medium businesses with independent insurance brokers. Founded in 2017 by Andy Jamieson and headquartered in Chadstone, Victoria, Advisr operates independently of all insurers, brokerage networks, and cluster groups -- making it a neutral platform for broker discovery. With over 4,000 brokers listed across Australia, the platform enables consumers and businesses to search by coverage type, industry, or location, read verified customer reviews, and connect with the right professional for their needs.
The platform focuses primarily on the commercial and SME insurance sector, where independent advice adds meaningful value. Advisr serves two core audiences: business owners seeking the right coverage and insurance brokers seeking to grow their client base and online presence. Revenue comes from broker subscriptions (featured profile tiers), content marketing services, and integrated advertising placements.
In 2021, Advisr completed a seed investment round led by Roland Tam (co-founder of Spacer and former insurance executive) to fund expansion of its platform-as-a-service offering. The company subsequently developed AdvisrME, a white-label agent network management platform powered by the same technology stack, which has been adopted by companies including health insurer Bupa. In April 2025, founder Andy Jamieson announced that Advisr was acquired in a trade sale to an undisclosed buyer with plans to grow the platform further in Australia and internationally.
Products & Services
Advisr Broker Marketplace (advisr.com.au)
Australia's largest independent insurance broker directory, listing 4,000-plus brokers nationwide. Business owners and consumers answer three questions to receive matched broker recommendations based on coverage type, industry specialization, and location. The platform supports multilingual broker discovery in English, Chinese, Arabic, Hindi, Thai, Vietnamese, Spanish, and Afrikaans.
Key Features
- Broker matching questionnaire (3-question flow)
- Search by insurance category, industry, or location
- Verified customer review and ratings system
- Featured profile subscription tiers for brokers
- Broker content library with 1,000-plus educational articles
- Insurance job board for industry professionals
- WordPress plugin for broker website integration
Target Users: SME business owners seeking commercial insurance brokers; independent insurance brokers
AdvisrME
A white-label agent network management platform (PaaS) that takes the technology powering the broker marketplace and makes it available to any organisation. Designed as a no-code solution for managing agent or broker networks at scale.
Key Features
- Automated email marketing engine
- Social media marketing tools
- Instant chat and messaging capabilities
- Customizable member websites
- Centrally controlled content marketing
- Network-wide marketing analytics and insights
Target Users: Insurance networks, health insurers, financial services organisations managing distributed agent networks
Digital Marketing Services
Broker-focused marketing services including content creation, Google Ads management, and integrated advertising placements on the Advisr platform.
Target Users: Insurance brokers seeking to grow their online presence and generate leads
At a Glance
- Founded
- 2017
- Headquarters
- Chadstone, Victoria, Australia
- Employees
- 1-10
- Funding
- Seed
Category & Focus
- Category
- Distribution & Sales
- Subcategories
- Broker marketplace lead generation agent network management digital marketing for brokers
- Insurance Verticals
- P&C Commercial P&C Personal Specialty/E&S
- Target Customers
- Agents/Agencies, Brokers, Consumers
Customers
- SME and commercial business owners seeking insurance brokers
- Independent insurance brokers and brokerage firms
- Large enterprise organisations managing agent networks (e.g., Bupa)
Similar Companies
-
RRicono, Inc.We power financial operations for insurance distributors.
-
ReeskeAI-powered embedded insurance platform delivering personalized income protection for the digital-first generation. -
Redpear CommunicationsWhatsApp-based insurance distribution platform for African insurers -
rriskineWhite-label digital advisory and sales software for insurance and financial institutions
-
RRetireOneThe leading independent platform for fee-based insurance solutions for RIAs and fee-only advisors.
-
RRetireCoInsurance marketing and distribution for retirement and life insurance solutions.
Last updated: 2026-05-11