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AFFICIENCY

Reinventing life insurance through fully digital, instantly underwritten products for carriers, distributors, and agents.

Distribution & Sales Growth Series A
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Overview

Afficiency is a New York-based insurtech founded in 2017 that transforms the end-to-end life insurance buying and distribution process through fully digital, instantly underwritten products. The company partners with insurance carriers and reinsurers to develop life insurance products designed from the ground up to be 100% digital, then distributes them through agents, brokers, banks, and affinity partners via white-label integrations and proprietary APIs.

The platform serves a wide range of distribution models -- agent-assisted, direct-to-consumer, and worksite programs -- while also expanding into the property and casualty agency market. Afficiency addresses the growing U.S. protection gap: over the last decade, the gap between those who say they need life insurance and those who actually have it has more than doubled.

Afficiency raised USD 10.2 million in total funding through a 2022 Series A round led by IA Capital Group. The company has launched products with major carriers including Foresters Financial, Western & Southern Financial Group, SBLI, and Continental General Insurance Company, and has demonstrated the ability to bring new digital products to market in under six months.

Products & Services

Digital eApplication Platform

A fully digital, end-to-end life insurance application platform enabling quote-to-policy issuance in a single session. Carriers and distributors can deploy it as a white-label experience or integrate it into their own systems via API.

Key Features

  • 100% digital eApplication with instant underwriting decisions
  • Single-session policy issuance with no medical exam required
  • Electronic signature and e-delivery capabilities
  • Agent-assisted, direct-to-consumer, and worksite distribution modes

Target Users: Life carriers, life distributors, P&C agencies adding life coverage

Carrier Product Development Platform

A proprietary digital underwriting engine that enables carrier partners to build and launch new digital life insurance products in under six months with limited resources. Afficiency provides reinsurance relationships and the technical infrastructure; carriers bring the paper.

Key Features

  • Rapid product development from concept to market launch
  • Built-in digital underwriting and risk screening tools
  • Carrier API integration for real-time policy issuance
  • Supports term life, whole life, final expense, universal life, and disability products

Target Users: Life carriers, reinsurers

Navigator (via Quility partnership)

A digital life insurance distribution marketplace built in partnership with Quility and SBLI. Since its September 2021 launch, the Quility Level Term product on Navigator has generated over 46,000 policies representing USD 13 billion in live coverage.

Key Features

  • Pre-underwriting system with ~90% approval likelihood at application
  • Agent workflow optimization and customer-centric journeys
  • "Refer to Underwriter" capability for expanded market reach
  • Instant issue final expense and accidental death products

Target Users: Agencies, agents, affinity groups

Product Examples

Foresters Live Well Plus (launched July 2025): Participating whole life insurance with single-session digital sales, dynamic accelerated underwriting, issue limits up to USD 2,000,000, and MyForesters.com member portal integration. NewBridge Final Expense (launched October 2025): Fully digital final expense product with instant underwriting decisions, next-day commission payments, and competitive agent-focused design. Developed in partnership with Continental General Insurance Company. Quility Level Term (QLT): Digital term life product co-developed with SBLI, featuring expanded age ranges, larger death benefits, and pre-underwriting decisioning.

At a Glance

Founded
2017
Headquarters
New York, New York
Employees
11-50
Funding
Series A

Category & Focus

Category
Distribution & Sales
Subcategories
Digital life insurance platform API-driven distribution instant underwriting embedded insurance white-label eApplication
Insurance Verticals
Life & Annuity
Target Customers
Carriers, Agents/Agencies, Brokers, Reinsurers

Customers

  • Western & Southern Financial Group
  • Foresters Financial
  • SBLI (also an investor)
  • Continental General Insurance Company
  • Quility
  • ConsumerOptix (income protection integration)

Links

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Last updated: 2026-04-09