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AFTER, INC.

Transforming warranty and extended service contract businesses through analytics, marketing, and technology.

Data & Analytics Established Acquired
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Overview

After, Inc. is a pioneer in post-sale warranty and extended service contract (ESC) management, helping manufacturers and retailers transform their warranty businesses since 2005. Originally founded as a warranty analytics consultancy, the company expanded over two decades into a full-service platform covering the entire warranty lifecycle -- from risk analysis and program design through marketing, administration, and claims management.

In 2017, After, Inc. was acquired by EPIC Insurance Brokers and Consultants, and subsequently became part of Galway Holdings, a diversified financial services distribution company. In June 2023, UK-based Domestic & General Group -- one of the world's largest appliance care and warranty services providers -- acquired After, Inc. for USD 75 million to accelerate its U.S. expansion strategy.

After, Inc. serves leading manufacturers and retailers across consumer electronics, appliances, powersports, automotive, and hospitality verticals. Notable clients include Harley-Davidson, Seagate, Electrolux, Canon, Polaris, Ford, Whirlpool, Vizio, and Holiday Inn.

Products & Services

QuickSuite

Launched in 2021, QuickSuite is After, Inc.'s modular SaaS platform covering the full post-sale lifecycle for manufacturers, retailers, and e-commerce sellers. Included Modules:

Key Features

  • QuickReg -- Omni-channel product registration platform using AI-driven workflows to maximize registration rates and build post-sale customer relationships
  • QuickCover -- Embedded extended service contract and protection plan sales engine with integrations for Shopify, Adobe Commerce, WooCommerce, and BigCommerce
  • QuickClaim -- Customer-facing claims portal providing seamless claim filing and resolution (replacement, refund, or repair)
  • QuickInsight -- Post-sale customer data enrichment and reporting platform for database segmentation and marketing optimization
  • QuickRenew -- Subscription and renewal offer engine to drive recurring revenue and increase customer lifetime value

Target Users: Manufacturers, retailers, and e-commerce sellers seeking to monetize and improve post-sale customer relationships

Warranty Analytics

Data-driven reporting, predictive modeling, and portfolio analysis for warranty programs. Leverages actuarial modeling and machine learning to uncover over-repair, fraud, and cost reduction opportunities across complex multi-vendor warranty data environments.

Key Features

  • Predictive claims modeling and cost forecasting
  • Fraud and over-repair detection
  • Multi-system data normalization and portfolio reporting
  • ROI benchmarking and competitive analysis

Target Users: Manufacturers, OEMs, and carriers managing large warranty portfolios

Warranty Marketing

Multichannel database marketing and AI-assisted campaign management designed to maximize extended service contract attach rates, renewal revenue, and customer lifetime value.

Key Features

  • AI-assisted marketing frameworks and campaign automation
  • Multi-channel outreach (email, direct mail, digital)
  • ESC attach rate optimization
  • Customer segmentation and propensity modeling

Target Users: Manufacturers and retailers with extended service contract programs

Warranty Administration

End-to-end warranty and ESC administration including entitlement management, adjudication, and customer experience workflows.

Key Features

  • Policy entitlement and claims adjudication
  • Customer experience management
  • Third-party administrator (TPA) services
  • Compliance and reporting

Target Users: Manufacturers seeking to outsource warranty operations

Risk Management Consulting

Advisory services including captive insurance design and management for manufacturers with self-funded warranty programs.

Key Features

  • Captive insurance setup and management
  • Actuarial program design
  • Risk retention analysis
  • Warranty program profitability consulting

Target Users: Large manufacturers evaluating self-insured warranty models

At a Glance

Founded
2005
Headquarters
Norwalk, Connecticut
Employees
51-200
Funding
Acquired

Category & Focus

Category
Data & Analytics
Subcategories
Warranty Analytics Extended Service Contract Management Post-Sale Marketing Claims Analytics Risk Modeling
Insurance Verticals
Specialty/E&S P&C Commercial
Target Customers
Carriers, Manufacturers, Retailers

Customers

  • Harley-Davidson (claims fraud and over-repair detection, reducing claim expense by 3.6% in Year 1)
  • Seagate Technology
  • Electrolux
  • Polaris
  • Canon
  • Ford
  • Whirlpool
  • Vizio
  • Holiday Inn (Bass Pro Shops hospitality)

Links

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Last updated: 2026-04-09