AGENCY REVOLUTION

The insurance industry's leading marketing platform for independent agencies

Agency Marketing Automation Growth PE-Backed (FMG / GTCR)

Overview

Agency Revolution is the insurance industry's leading marketing platform for independent insurance agencies and brokerages. Founded in 2012 and headquartered in Bend, Oregon, the company combines marketing automation (Fuse) and agency website solutions (Forge) into an integrated platform purpose-built for the independent agency channel.

The flagship Fuse platform offers the deepest two-way AMS integration available for insurance marketing automation, enabling agencies to trigger personalized email, text, and direct mail campaigns based on more than 100 client and policy data points. In 2025, agencies on the platform collectively sent 23 million emails, 350,000 text messages, and 267,000 postcards, while the Forge website product served over 21 million page views.

Agency Revolution was acquired by FMG Suite in 2017 and further expanded its capabilities with the acquisition of website specialist Forge3 in August 2022. FMG itself was acquired by private equity firm GTCR in 2025, making Agency Revolution part of a larger PE-backed MarTech portfolio serving financial advisors and insurance professionals.

Products & Services

Fuse -- Marketing Automation

Agency Revolution's core marketing automation platform built specifically for independent insurance agencies and brokers. Fuse offers two-way integration with major AMS platforms, enabling trigger-based workflows that fire based on over 100 client and policy data points.

Key Features

Trigger-based email, text, and direct mail campaigns
Two-way AMS integration with automated activity write-back
NPS (Net Promoter Score) campaigns with Google review automation
Fuse Form Center for managing campaign form submissions
Pre-built multi-step campaign library (cross-sell, renewal, referral, client onboarding)
Business texting, local listings, and reputation management tools

Target Users: Independent insurance agencies and brokerages

Forge -- Agency Websites

Professional insurance agency websites designed to convert prospects and streamline client service. Forge (derived from the 2022 acquisition of Forge3) features interactive designs optimized for insurance agencies.

Key Features

Interactive website designs purpose-built for insurance agencies
Hello Producer link impressions (client-facing quote/contact tools)
Video proposal capabilities
Built-in lead capture and form integration with Fuse
SEO-optimized content and structure

Target Users: Independent insurance agencies seeking professional web presence

Enterprise Solutions

Scaled marketing automation and website services for carriers, aggregators, insurance networks, and large agency groups looking to deploy the platform across a distributed agent force.

Target Users: Carriers, aggregators, and agency networks

At a Glance

Founded: 2012
Headquarters: Bend, Oregon
Employees: 11-50
Funding: PE-Backed (FMG / GTCR)

Category & Focus

Category: Agency Marketing Automation
Subcategories: Marketing Automation Agency Websites Client Communication Reputation Management Digital Marketing
Insurance Verticals: P&C
Target Customers: Independent Agencies, Brokers, Insurance Networks, Aggregators