Overview
NowCerts (rebranded as Momentum AMP in 2024) is an AI-powered agency management platform serving over 1,600 independent insurance agencies managing more than $10 billion in premiums. The company has established itself as the fourth-largest agency management system (AMS) provider in the United States.
Founded in 2009 by Peter Germanov, NowCerts was built by an insurance agent who recognized that existing systems didn't adequately serve the needs of independent agencies. The platform has evolved significantly, particularly following a 2023 merger with Insurance Gig that brought enhanced data integration, advanced APIs, and automated workflows to the platform.
The company maintains a 95% customer retention rate and has team members across four continents. In February 2024, NowCerts acquired 20 Miles Inc., an insurance vertical CRM company, further expanding its capabilities in serving the insurance industry.
Products & Services
Momentum AMS
Core cloud-based agency management system for policy management, billing, and operations.
Key Features
- Policy management and administration
- Commission tracking and reconciliation
- Certificate issuance and management
- ACORD forms support
- Email synchronization
Target Users: Independent insurance agencies of all sizes
Momentum AI
AI-powered agents for automating sales, marketing, submissions, and policy servicing tasks.
Key Features
- Automated sales assistance
- Marketing automation
- Submission processing
- Policy servicing automation
Target Users: Agencies seeking workflow automation
Momentum Automation Center (MAC)
Workflow automation platform for streamlining agency operations.
Key Features
- Email and SMS automation
- Task allocation and management
- Notification systems
- Custom workflow triggers
Target Users: Agency operations teams
Momentum MAC+CRM
Combined automation and customer relationship management solution.
Key Features
- Lead management
- Client communications
- Pipeline tracking
- Integrated CRM functionality
Target Users: Sales teams and account managers
Momentum PremFi
Premium finance quoting and management integrated with leading vendors.
Key Features
- Multi-vendor premium finance quoting
- Integrated payment processing
- Financing options comparison
Target Users: Agencies offering premium financing
Momentum Rate
Commercial lines comparative rating and quoting platform.
Key Features
- Multi-carrier commercial quoting
- Appetite search
- Streamlined submission process
Target Users: Commercial lines producers
Momentum Edge
Lead generation and online presence tools for agencies.
Key Features
- Lead capture and management
- Online presence optimization
- Marketing tools
Target Users: Agencies seeking new business
Momentum Voice
AI-powered voice agent for handling inbound and outbound calls.
Key Features
- Customizable AI voice responses
- Call handling automation
- Customer service support
Target Users: Agencies with high call volumes
Momentum Toolbox
Comprehensive suite of agency management tools and utilities.
Key Features
- Task management
- Reporting tools
- Loss run management
- Permissions and reminders
Target Users: All agency staff
Momentum MAPS
Managed operations services providing outsourced support for quoting and renewals.
Key Features
- Outsourced quoting services
- Renewal processing
- Administrative support
Target Users: Agencies seeking operational support
Momentum Pros
Bilingual staffing solutions for insurance agencies.
Key Features
- Trained insurance professionals
- Bilingual support
- Flexible staffing options
Target Users: Agencies needing additional staff
At a Glance
- Founded
- 2009
- Headquarters
- Flower Mound, Texas
- Employees
- 51-200
- Funding
- Bootstrapped
Category & Focus
- Category
- Agency Management Systems
- Subcategories
- CRM Automation Rating & Quoting Premium Finance
- Insurance Verticals
- P&C
- Target Customers
- Independent Agencies, Agents
Customers
- 1,600+ insurance agencies
- $10+ billion in managed premiums
- 95% customer retention rate
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Last updated: 2026-05-12