ALTERITY

Training that transforms -- cybersecurity awareness, compliance, and technology enablement for insurance agencies and beyond.

Compliance & Regulatory Startup Bootstrapped

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Overview

Alterity is a women-owned learning and training solutions firm founded in 2019 by CEO Gina Buser, growing out of Traveling Coaches, Inc., which has served the legal industry since 1995. Headquartered in Plano, Texas, Alterity delivers cybersecurity awareness training, respectful workplace education, technology enablement, manager development, and AI adoption programs to insurance agencies, carriers, government agencies, healthcare organizations, utilities, and Fortune 500 companies.

The company carries deep roots in the insurance sector, where it provides compliance-driven training programs that help agencies and carriers meet cybersecurity mandates, manage workforce risk, and accelerate technology adoption. Alterity is certified as a Women Business Enterprise (WBE) by the Women's Business Council -- Southwest, as a Women Owned Small Business (WOSB), and as a Historically Underutilized Business (HUB) by the State of Texas.

Alterity's cybersecurity awareness program is built on the Traveling Coaches OnGuard® framework, which has trained over 100,000 legal professionals across the nation's top law firms. The company has extended this proven approach to insurance, government, and corporate clients as it scales beyond its legal sector origins.

Products & Services

Cybersecurity Awareness Program

A 12-month, continuously reinforced cybersecurity education program built on the Traveling Coaches OnGuard® framework. Delivered via on-demand eLearning videos, podcasts, QuickReads, and simulated phishing tests, the program trains employees to recognize and respond to phishing, social engineering, mobile threats, and data handling risks.

Key Features

Simulated phishing tests with follow-up reinforcement
Monthly topic rotation with knowledge check assessments
Compliance reporting for state/local government and contractor requirements
Certified under Texas Government Code Section 2054.519(b) for state agency use
DIR AI Training Seal holder (2025-2026)

Target Users: Insurance agencies, carriers, state/local government, healthcare, utilities, corporations

Respectful Workplace Program

Compliance training covering harassment prevention, diversity, equity and inclusion, pronoun awareness, and stress management. Designed to meet federal, state, and local training mandates.

Key Features

Sexual harassment prevention modules
DEI and pronoun awareness content
Stress management and workplace culture components

Target Users: HR teams and compliance officers at insurance organizations and corporate employers

Technology Training and Support

End-user adoption training for enterprise software rollouts, grounded in change management and adult learning methodology. Supports implementations of insurance systems, legal tech, document management platforms (iManage, NetDocuments), and other enterprise software.

Key Features

Managed Learning Services specializing in iManage and NetDocuments adoption
Custom learning paths aligned to specific software platforms
Process Training and Enablement for workflow optimization

Target Users: Insurance carriers and agencies implementing new core systems

Manager Development Training

A structured learning journey designed to build leadership skills and management competencies for people managers across career stages.

Key Features

Soft skills and executive effectiveness curriculum
Empathetic leadership and communication modules
Available as standalone or bundled with broader programs

Target Users: Managers and supervisors at insurance and corporate organizations

AI Adoption Program

Training programs to accelerate responsible and effective AI tool adoption across the workforce.

Key Features

AI fluency curriculum for non-technical employees
Responsible AI use frameworks
Integrates with broader technology enablement offerings

Target Users: Insurance agencies and corporate employers adopting AI tools

Alterity+

An AI-powered coaching and feedback platform that delivers personalized learning experiences and skill development support.

Key Features

AI-driven personalized coaching
Real-time feedback on learner performance
Scalable deployment across distributed workforces

Target Users: Organizations seeking personalized, scalable learning delivery

Consulting and Custom Content

Advisory and content development services for organizations building or scaling their training functions.

Key Features

Learning strategy and organizational development consulting
Bespoke training content creation
Managed Learning Services for outsourced training administration

Target Users: Insurance agencies and corporations with internal L&D needs

At a Glance

Headquarters: Plano, Texas, USA
Employees: 11-50
Funding: Bootstrapped

Category & Focus

Category: Compliance & Regulatory
Subcategories: Cybersecurity Awareness Training Workforce Compliance Training Technology Enablement AI Adoption
Insurance Verticals: P&C Commercial P&C Personal Specialty/E&S
Target Customers: Carriers, Agents/Agencies

Customers

Insurance agencies and carriers (segment, specific names not publicly disclosed)
State and local government agencies
Healthcare organizations
Utilities companies
Real estate and title agencies