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Annanow Group AG

The Leading Platform for Smart Logistics & Unified Commerce

Distribution & Sales Growth Acquired
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Overview

Annanow Group AG is a Swiss SaaS company founded in 2017 that connects retailers, couriers, and end customers through an integrated platform spanning last-mile delivery, embedded insurance, and instant payment. Headquartered in Zug, Switzerland, Annanow has built a microservice-based, API-first technology stack that enables retailers to deliver a cost-effective, omnichannel commerce experience without large-scale IT investment.

The platform serves as a unified commerce enabler, integrating every step of the retail commerce process -- from the web shop and in-store picking through logistics, insurance, and post-purchase engagement. Annanow's embedded insurance module ("Instant Insurance") is embedded directly into the retail delivery workflow, allowing insurance coverage to be offered at the point of delivery rather than as a separate purchase. The company began offering insurance services in January 2019 and payment services in February 2019, establishing its three-pillar model early in its development.

In December 2024, entrepreneur Adrian Kreter fully acquired Annanow, with the announcement made in April 2025, signaling a new phase of growth for the company. As of 2025, the platform serves more than 50 clients and collaborates with approximately 100 ecosystem partners ranging from grocery chains and luxury brands to pharmaceutical companies.

Products & Services

Instant Insurance

Annanow's core insurtech offering embeds insurance coverage directly into retail checkout and delivery workflows. Customers can be offered insurance at the moment of delivery without navigating a separate insurance purchase. The module connects retailers and couriers with insurance providers through a single API.

Key Features

  • Embedded at the point of delivery
  • API-first integration with existing checkout and logistics systems
  • Coverage offered contextually without redirecting customers
  • Modular -- can be activated independently or bundled with payment and delivery

Target Users: Online retailers, courier networks, e-commerce platforms

Instant Payment

Integrated payment processing embedded within the commerce and logistics workflow, enabling payment at the point of delivery.

Key Features

  • Payment processing at last-mile touchpoint
  • Asset-light subscription model
  • Integrated with delivery tracking and insurance modules

Target Users: Retailers, logistics operators

Last-Mile Delivery Connectivity

API-based connections to courier networks for real-time delivery management across Switzerland and European markets.

Key Features

  • Real-time delivery booking without registration
  • Flexible vehicle options (bike, car, van)
  • Courier network aggregation and routing
  • In-store fulfillment (picking) integration

Target Users: Online retailers, omnichannel brands

Unified Commerce Platform

A microservice-based SaaS platform that connects shop systems, couriers, payment providers, and insurance services through a single integration point.

Key Features

  • Microservice architecture with modular deployment
  • Omnichannel support (online + in-store)
  • Post-purchase engagement and buyer insights
  • Brand control and customer relationship ownership
  • Monthly subscription pricing (no large IT investment)

Target Users: Retailers of all sizes across apparel, fresh goods, pharmaceuticals, consumer products, and luxury goods

At a Glance

Founded
2017
Headquarters
Zug, Switzerland
Employees
11-50
Funding
Acquired

Category & Focus

Category
Distribution & Sales
Subcategories
Embedded insurance last-mile delivery integration retail SaaS instant payments
Insurance Verticals
P&C Personal Specialty/E&S
Target Customers
Carriers, Consumers

Customers

  • Globus
  • Migros
  • Manor
  • Jumbo AG
  • Media Markt
  • Dior
  • Hermes
  • Burberry
  • Balenciaga
  • Dolce & Gabbana
  • Landi
  • Qualipet

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Last updated: 2026-05-11