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Apfie

AI-powered embedded insurance platform for the connected mobility and digital economy.

Distribution & Sales Startup Seed
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Overview

Connected Insurance (operating under its original name Apfie) is an Israeli insurtech company that has built an AI-powered insurance platform for the connected mobility and digital economy. Founded in 2019 by Tal Cohen (CEO) and Yarden Peled, the company enables non-insurance businesses -- fleet operators, rideshare platforms, telecom companies, digital banks, and credit card providers -- to embed tailored insurance products directly into their customer journeys.

The platform specializes in Usage-Based Insurance (UBI) and on-demand, event-driven coverage that is priced in real time using telematics, fleet data, and AI-driven risk models. Rather than offering fixed-premium products, Connected Insurance activates and prices coverage based on actual usage events, making it especially suited for Mobility-as-a-Service (MaaS) operators, connected fleets, and shared mobility services such as ride-hailing, car-sharing, and last-mile delivery.

The company has established partnerships with global reinsurers and insurers including Swiss Re and Apollo Syndicate Management (via its ibott division, now part of Skyward Specialty following a September 2025 acquisition), validating its technology as a distribution and risk management layer between capacity providers and digital distribution partners.

Products & Services

Embedded Insurance Platform

A white-label insurance distribution infrastructure that enables non-insurance businesses to offer insurance products to their customers without building their own underwriting or compliance capabilities. The platform connects distribution partners (telecoms, credit issuers, fleet operators, digital platforms) with licensed insurers and reinsurers.

Key Features

  • Real-time event-sourcing technology triggers and prices coverage dynamically at the moment of need
  • Unsupervised learning algorithms analyze risk at a granular level, detecting patterns that deviate from standard expected outcomes
  • Automated billing, reporting, and claims management
  • Data unification layer consolidates telematics, fleet management, and TPA data into a single platform

Target Users: Insurers and reinsurers seeking new digital distribution channels; non-insurance businesses seeking to offer insurance as an embedded benefit

Usage-Based Insurance (UBI) for Mobility

A data-driven UBI program designed for MaaS operators, connected fleets, and shared mobility services including ride-hailing, car-sharing, and last-mile delivery. Premiums adjust dynamically based on actual vehicle usage and real-time risk signals.

Key Features

  • AI algorithms continuously analyze fleet data to identify potential risks
  • Dynamic pricing reduces insurance costs by up to 20% versus fixed-premium products
  • Supports ride-hailing, car-sharing, and delivery fleet operators
  • Powered a UBI program for Voyager Global Mobility (US market, December 2024) with Christensen Group and Crum & Forster as underwriting partners

Target Users: Fleet operators, mobility platform operators, MaaS companies

On-Demand Rider Insurance

Insurance embedded directly in shared mobility operator apps for end-riders. Coverage activates automatically after one-time rider approval and can be priced per-minute, per-ride, or on a subscription basis.

Key Features

  • Pay-per-minute, pay-per-ride, or subscription pricing models
  • Automatic activation after one-time rider approval
  • Insurance costs seamlessly added to ride costs
  • Serves as a new monetization channel for operators

Target Users: Shared mobility operators (e-scooter, e-bike, car-sharing, last-mile delivery)

Cyber Micro-Insurance

Embedded personal and SME cyber insurance distributed through digital channels such as telecom companies, digital banks, payment apps, and e-commerce platforms.

Key Features

  • AI chatbot creates digital fingerprints of customers for risk assessment
  • 24x7 incident response services
  • Smart home risk mitigation tools (via Surance.ai integration)
  • Launched in Israel with Bituach Haklai as first carrier; designed for distribution via digital platforms

Target Users: Telecom companies, digital banks, e-commerce platforms distributing cyber products to consumers and small businesses

At a Glance

Founded
2019
Headquarters
Tel Aviv, Israel
Employees
11-50
Funding
Seed

Category & Focus

Category
Distribution & Sales
Subcategories
Embedded insurance Usage-Based Insurance (UBI) on-demand micro-insurance digital distribution
Insurance Verticals
P&C Personal P&C Commercial Specialty/E&S
Target Customers
Carriers, MGAs/MGUs, Reinsurers

Customers

  • Telecommunications companies (cyber micro-insurance distribution)
  • Credit card and banking platforms (embedded coverage)
  • Shared mobility and MaaS operators
  • Office rental and coworking platforms
  • Ride-hailing, car-sharing, and last-mile delivery fleets
  • Voyager Global Mobility (US-based mobility operator; UBI program powered by CI, December 2024)
  • Bituach Haklai (first Israeli carrier to launch the Digital-Life cyber product)

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Last updated: 2026-05-11