Overview
Appulate is a leading insurance technology platform that connects agents, MGAs, and carriers for digital business. Founded in 2005, the company is largely considered one of the first true "InsurTech" companies, pioneering solutions to streamline the commercial insurance submission process.
The platform has solved long-standing operational inefficiencies around data collection and data sharing between stakeholders in the submission process. Appulate's technology uses AMS integration to bridge data from any agency management system into a highly automated quoting process, enabling agents to rate, quote, request to bind, and track submissions on any line of business within seconds.
Today, Appulate serves over 250,000 agents across the United States, with 80% of independent agencies using the platform for submission automation and digital distribution. The company processes over $3.6 billion in digital insurance submissions annually and generates over $1 billion in annual premium for carriers.
Products & Services
Digital Quoting & Binding Platform
A comprehensive platform that enables insurance agents to streamline the rate, quote, and bind process for commercial property and casualty risks.
Key Features
- Real-time quoting from multiple carriers
- Automated submission workflows
- ACORD form integration and parsing
- Instant quote comparison
Target Users: Independent Agents, Retail Agencies
AMS Integration
Technology that bridges data from any agency management system into Appulate's quoting platform, eliminating redundant data entry.
Key Features
- Pre-fill forms from AMS data
- Two-way data synchronization
- Support for major AMS platforms
- ACORD XML data bridging
Target Users: Agencies, MGAs
Appulate Forms AI
Advanced technology for converting ACORD forms into structured XML data, enabling seamless data bridging into carrier portals and backend systems.
Key Features
- Form upload and parsing
- Data validation
- XML data export
- Carrier system integration
Target Users: MGAs, Carriers
Carrier Connectivity Platform
A platform for carriers to connect with Appulate's nationwide network of independent agents and automate their digital distribution.
Key Features
- Access to 250,000+ agents nationwide
- API integration capabilities
- Rating engine integration
- Automated underwriting support
Target Users: Carriers, MGAs
At a Glance
- Founded
- 2005
- Headquarters
- Westlake Village, California
- Employees
- 51-200
- Funding
- Bootstrapped
Category & Focus
- Category
- Distribution & Sales
- Subcategories
- Commercial Lines Quoting Submission Management Digital Distribution
- Insurance Verticals
- P&C
- Target Customers
- Agents, MGAs, Carriers, Wholesalers
Customers
- EMPLOYERS Insurance
- Simply Business
- PMC Insurance Group
- CCMSI
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Last updated: 2026-04-09