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ARITY

Making transportation smarter, safer, and more useful through the world's largest driving behavior dataset tied to insurance claims.

Data & Analytics Established Acquired (wholly owned by Allstate Corporation)
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Overview

Arity is a mobility data and analytics company founded in 2016 as a wholly owned subsidiary of Allstate Corporation. Spun out as an independent business to operate as a market-facing data and technology provider, Arity collects, processes, and applies driving behavior data gathered from mobile devices, in-vehicle systems, and connected vehicles. The company has amassed what it describes as the world's largest driving dataset tied to insurance claims -- covering over 40 million drivers and more than two trillion miles of driving behavior.

Arity serves customers across four primary markets: auto insurance carriers (pricing, underwriting, and territory analysis), marketing and advertising (audience targeting via driving behavior), mobile app publishers (SDK integration for crash detection and engagement), and public sector agencies (traffic planning, road safety, VMT analysis). The company operates as a remote-first organization headquartered in Dallas, TX.

Products & Services

Arity IQ

Driving score and behavior data product that delivers individual driver risk insights on demand. Insurers can request a score from Arity's dataset during the quoting process, enabling telematics-based pricing at the point of quote without requiring the applicant to install an app.

Key Features

  • Instant individual driver score lookup from 40M+ driver dataset
  • Driving behavior signals: trips, miles, acceleration, braking, speeding, phone distraction
  • Enables telematics pricing for insurers without a full telematics program of their own

Target Users: Auto insurance carriers and underwriting teams

Geosight

Territory-level pricing data product delivering anonymized, ZIP-code-level driving behavior insights. Named a 2026 Insurance Luminaries finalist by PropertyCasualty360.

Key Features

  • Updated anonymized driving data by ZIP code
  • Improves territorial pricing accuracy
  • Correlates driving behavior patterns to insurance loss data

Target Users: Insurance carriers and actuarial/pricing teams

Drivesight

Individual driver risk scoring tool for mobile telematics programs. Enables insurers to assess and price all driver types more accurately using real driving behavior.

Key Features

  • Real-time driving score generation
  • Behavioral signals: speeding, hard braking, acceleration, phone use
  • Integrates with insurer mobile telematics programs

Target Users: Auto insurance carriers operating UBI programs

Mobile Telematics Experiences

Customizable telematics SDK and program management service enabling insurers to launch or iterate telematics programs faster.

Key Features

  • White-labeled mobile telematics experience
  • SDK for fast deployment in insurer mobile apps
  • Managed program support

Target Users: Auto insurance carriers

Arity Marketing Platform

Advertising targeting platform using driving behavior data as an audience signal for insurance and non-insurance advertisers.

Key Features

  • Targeted advertising to millions of validated drivers
  • Behavioral segmentation across customer journeys
  • Cross-industry audience activation

Target Users: Insurance marketers, media buyers, advertisers

Arity Audiences

Driver segmentation product for targeted marketing based on driving behavior profiles.

Key Features

  • Audience segments built from driving behavior data
  • Used for insurance customer acquisition and retention
  • Partnership integrations with Transparent.ly and LeadCloud (2026)

Target Users: Insurance carriers and marketers

Crash Detection

Mobile crash detection service providing real-time emergency response integration.

Key Features

  • Automatic crash detection via mobile sensors
  • Emergency dispatch coordination
  • Loved-one alerts
  • Claims initiation support

Target Users: Mobile app publishers, insurance carriers

Predictive Mobility

Forecasting and personalization tools for mobile app developers using mobility data.

Key Features

  • Personalized in-app experiences driven by mobility insights
  • Customer attraction and retention via app differentiation
  • Mobility-based engagement analytics

Target Users: Mobile app developers and publishers

Vehicle Miles Traveled

VMT trend analysis at county level for government transportation agencies.

Key Features

  • VMT trend analysis and prediction accuracy
  • Correlates economic activity with granular driving trends at county level

Target Users: State DOTs, city transportation agencies

Real Time Insights

Anonymized, minute-by-minute mobility data product for traffic analysis.

Key Features

  • Real-time traffic speed and density data
  • Approximately 65% dataset coverage from arterial roads nationwide
  • Supports Vision Zero road safety programs

Target Users: Government transportation agencies

Routely

Route optimization and analytics solution.

Target Users: Transportation companies, logistics operators

Daily Driver Pulse

Near real-time driving behavior reporting for population-level trend monitoring.

Target Users: Insurance carriers, marketers, public sector agencies

At a Glance

Founded
2016
Headquarters
Dallas, TX (remote-first, continental US)
Employees
201-500
Funding
Acquired (wholly owned by Allstate Corporation)

Category & Focus

Category
Data & Analytics
Subcategories
Telematics Usage-Based Insurance (UBI) Mobility Data Audience Analytics
Insurance Verticals
P&C Personal
Target Customers
Carriers, Agents/Agencies

Customers

  • Allstate (parent and customer)
  • National General
  • Encompass
  • Quincy Mutual
  • Southern Farm Bureau Casualty Insurance Company
  • Life360
  • MyRadar
  • Idaho Transportation Department
  • City of Chicago

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Last updated: 2026-04-09