ASSURAF
Insurance, Simply -- Pan-African digital insurance aggregation and distribution platform for Francophone Africa
Overview
ASSURAF is a Pan-African insurtech headquartered in Dakar, Senegal, operating the first 100% African-led digital insurance aggregation and distribution platform. Founded in 2018 by Souleymane Gning, the company enables consumers across Francophone Africa to compare, purchase, and manage a wide range of insurance products entirely online or via mobile app, connecting them to more than 20 insurance carriers through a single integrated interface.
The platform addresses a critical gap in African insurance penetration by making coverage simple, transparent, and accessible. More than 50% of ASSURAF customers are first-time policyholders with no prior insurance history. The company targets underserved populations including lower-income households, climate-vulnerable communities, and Senegal's agricultural sector, which employs approximately 70% of the population.
Beyond direct-to-consumer distribution, ASSURAF provides B2B API access and software factory services to insurers, reinsurers, brokers, and ecosystem partners, positioning itself as both a consumer marketplace and a technology enabler for the broader insurance value chain in Francophone Africa.
Products & Services
Digital Insurance Marketplace
An online and mobile aggregation platform connecting consumers to more than 20 insurance carriers across multiple product lines.
Key Features
- Automotive, motorcycle, health, life, housing, travel, natural disaster, and agriculture insurance
- Fully integrated claims management system accessible via web and mobile app
- Product comparison and instant online purchase
- Digital policy management for existing policyholders
Target Users: Individual consumers and small businesses in Francophone Africa
B2B API Platform
API access enabling third-party companies to embed insurance products within their own ecosystems.
Key Features
- Insurance product distribution via API integration
- Partner ecosystem connectivity for large-base consumer platforms
- White-label insurance product access
Target Users: Telecoms, fintechs, banks, and other ecosystem partners seeking to embed insurance
Innovation Lab
An internal unit focused on developing disruptive insurance products, ultra-customized policies, and new business models for the African market.
Key Features
- Product design for non-standard and climate-linked risks
- Digital advisory services for the insurance value chain
- Software factory services for insurers and reinsurers
Target Users: Insurers, reinsurers, brokers, and ecosystem partners
At a Glance
- Founded
- 2018
- Headquarters
- Dakar, Senegal
- Employees
- 1-10
- Funding
- Seed
Category & Focus
- Category
- Distribution & Sales
- Subcategories
- Insurance Aggregator Embedded Insurance Digital Broker
- Insurance Verticals
- Life & Annuity P&C Personal Health Specialty/E&S
- Target Customers
- Consumers, Carriers, Brokers
Customers
- First-time insurance buyers (50%+ of customer base)
- Agricultural sector workers and smallholder farmers
- Climate-vulnerable households
Links
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Last updated: 2026-05-11