Assurdeal
France's leading B2B marketplace for buying and selling insurance brokerage portfolios
Overview
Assurdeal is a B2B marketplace platform for insurance brokers in France and Belgium, enabling the buying, selling, and transfer of insurance brokerage portfolios. The platform serves independent insurance brokers seeking to acquire new portfolios, divest existing books of business, or manage succession planning. It operates as a SaaS marketplace with a subscription model and transaction-based services.
The platform combines algorithmic matching with integrated transaction tools including portfolio valuation calculators, legal documentation via digital signature, escrow account services, KYB/KYC compliance verification, and dispute resolution. Technology integrations with Stripe, Trustap, YouSign, and Ondorse support end-to-end transaction workflows. Cloud infrastructure runs on AWS.
As of 2026, Assurdeal reports over 2,700 completed transactions, 6,500+ registered brokers, and a 95% transaction success rate. The company expanded from the French market into Belgium in 2025-2026. No venture capital funding has been disclosed; the business operates on subscription revenue and transaction fees.
Products & Services
Brokerage Portfolio Marketplace
A dual-sided marketplace where sellers list insurance portfolios and buyers browse acquisition opportunities. Algorithmic matching connects buyers and sellers based on portfolio characteristics and acquisition criteria.
Key Features
- Multi-criteria algorithmic matching between buyers and sellers
- Portfolio probability finder for sellers to assess acquisition likelihood
- Searchable listings with detailed portfolio characteristics
- Expansion coverage for France and Belgium
Target Users: Independent insurance brokers buying or selling portfolios
Portfolio Valuation Tools
Tools for estimating portfolio market value and projecting revenue potential.
Key Features
- Portfolio valuation estimator using proprietary algorithms
- Revenue projection calculators
- Investment requirement estimators
Target Users: Insurance brokers preparing portfolios for sale
Pack Complet Transaction Services
A full-service transaction package covering legal, compliance, and financial elements of portfolio transfers.
Key Features
- Digital contract signing via YouSign
- Escrow account services for buyer/seller fund protection
- KYB/KYC verification through Trustap
- Dispute resolution guarantee
- Transfer certification and documentation
- Compliance audits for regulatory requirements
Target Users: Insurance brokers completing portfolio purchases or sales
At a Glance
- Headquarters
- Paris, France
- Employees
- 1-10
- Funding
- Bootstrapped
Category & Focus
- Category
- Distribution & Sales
- Subcategories
- Portfolio Marketplace Brokerage Acquisitions Succession Planning
- Insurance Verticals
- P&C Personal P&C Commercial
- Target Customers
- Brokers, Agents/Agencies
Customers
- Insurance brokers across French territories
- Insurance brokers in Belgium (expansion market)
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Last updated: 2026-05-17