ATIDOT

Bringing AI to the Heart of Life Insurance

Data & Analytics Growth Series A

Overview

Atidot is a cloud-based AI and machine learning solutions provider purpose-built for the life insurance industry. Founded in 2016 by Dror Katzav, Barak Bercovitz, and Assaf Mizan -- veterans of data science, actuarial practice, and intelligence -- the company builds predictive analytics platforms that help life insurers generate new revenue from existing policyholders, reduce lapsation, and optimize distribution. The name "Atidot" means "fortune-telling" in Hebrew, reflecting the company's mission to bring data-driven foresight to an industry historically reliant on static models.

With offices in Palo Alto, Tel Aviv, and London, Atidot serves leading North American and European carriers. Its platform has analyzed over 40 million policies and the company works with approximately 20 carriers and 70 insurance distributors. Key clients include Pacific Life, Guardian Life, and Guardian Group.

Products & Services

Atidot Optimal (In-Force Solution)

AI-driven platform for optimizing existing policyholder portfolios. Analyzes the full book of business to surface revenue opportunities from lapsation prevention, orphaned policy recovery, and upsell/cross-sell targeting.

Key Features

Lapsation risk scoring -- identifies the 30% of policyholders not actively receiving service
Orphaned policy recovery -- reconnects unassigned policies with agents (assigned policies are 2x more profitable)
Upsell and cross-sell prediction -- matches customers with relevant products at optimal timing
Real-time alerts and interactive dashboards
Integration with legacy insurance systems

Target Users: Life insurance carriers managing large in-force books

Atidot Max (Online Customers Solution)

Point-of-sale personalization platform for distribution channels. Provides agents and brokers with real-time recommendations at the point of sale, identifying underinsured customers and predicting lapsation risk before policy placement.

Key Features

Real-time policyholder recommendations at point of sale
Underinsurance identification relative to peer cohorts
Lapsation risk assessment pre-placement
Distribution analytics for brokers and agents

Target Users: Life insurance distribution channels, agents, brokers

Annuities Solution

Analytics platform tailored for annuity book-of-business optimization, applying the same predictive modeling capabilities to annuity portfolios.

Target Users: Annuity carriers

At a Glance

Founded: 2016
Headquarters: Palo Alto, California
Employees: 11-50
Funding: Series A

Category & Focus

Category: Data & Analytics
Subcategories: Predictive Analytics In-Force Portfolio Management Distribution Analytics
Insurance Verticals: Life & Annuity
Target Customers: Carriers