AURA
AI-powered SaaS platform for insurance underwriting and embedded distribution across MENA
Overview
AURA is an insurtech SaaS platform for insurers, reinsurers, and brokers seeking to modernize underwriting and expand distribution across the Middle East and North Africa. Founded in 2018 and operating out of the DIFC Fintech Hive in Dubai, the company serves the GCC and broader MENA region with low-code platforms for health and motor insurance.
The platform delivers configurable underwriting workflows, AI-driven risk pricing, and proprietary APIs that allow non-insurance businesses to embed insurance products into their checkout flows. Key capabilities include automated policy issuance, real-time analytics dashboards, and integration tooling designed to connect with existing carrier and broker systems with minimal engineering effort.
AURA reports handling approximately USD 18 billion in premiums annually and works with 15 or more insurance carriers and 149 or more brokers. The company raised a USD 718K seed round in 2021 from a group including VentureSouq, Plug and Play Tech Center, Startupbootcamp, and Aditum Investment Management. It holds ISO 27001 certification and SOC2 Type 1 compliance.
Products & Services
Health Insurance Platform
A configurable SaaS platform for underwriting and distributing health insurance products, covering individual, family, and small business plans.
Key Features
- Flexible product configuration and tailored workflow design
- Digital health underwriting with automated decisioning
- Regulatory compliance monitoring
- Analytical dashboards for performance tracking
- End-to-end policy issuance and reporting
Target Users: Health insurers, reinsurers, and brokers serving the MENA market
Motor Insurance Platform
An AI-powered platform for motor insurance underwriting and distribution with embedded insurance capabilities.
Key Features
- AI-driven pricing and risk assessment
- Embedded insurance distribution via proprietary APIs
- Instant policy issuance and automation via integrations
- Data-driven performance analytics
Target Users: Motor insurance carriers and brokers operating in the GCC
Embedded Insurance APIs
Proprietary "add to basket" APIs that enable non-insurance businesses to offer insurance products at point of sale.
Key Features
- White-labeled affinity portals with online buying
- Instant policy issuance at checkout
- Low-code integration with existing systems
- Real-time data processing for risk evaluation
Target Users: Retailers, e-commerce platforms, and other non-insurance businesses
At a Glance
- Founded
- 2018
- Headquarters
- Dubai, United Arab Emirates
- Employees
- 11-50
- Funding
- Seed
Category & Focus
- Category
- Distribution & Sales
- Subcategories
- Embedded Insurance Underwriting Platforms Low-Code Insurance Platforms
- Insurance Verticals
- Health P&C Personal
- Target Customers
- Carriers, Brokers, Reinsurers
Customers
- Orient Insurance
- Orient Takaful
- Takaful Emarat
- DNI
- Dubai Insurance
- Al Buhaira Insurance
- United Fidelity Insurance
- Qatar Insurance
- RAK Insurance
- Al Ittihad Al Watani Insurance
- Medgulf
- Union Insurance
- Insurance House
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Last updated: 2026-05-17