Aureus Analytics

AI-powered customer analytics and revenue acceleration for independent insurance agencies

Analytics Acquired Acquired by SIAA (March 2025)

Overview

Aureus Analytics is an AI and machine learning company that built the DONNA platform, a revenue acceleration and customer intelligence solution for independent insurance agencies and brokers. Founded in 2013 by Anurag Shah, Ashish Tanna, and Nitin Purohit with operations in India and the United States, the company expanded to the US market in 2018 after participating in the inaugural Hartford InsurTech Hub accelerator program and winning the Connecticut Innovations VentureClash competition.

The DONNA platform uses patented SentiMeter technology to analyze policyholder data and predict customer sentiment without traditional surveys. The platform processed over $7 billion in written premiums and was adopted by more than 200 agencies, helping them increase customer retention, identify cross-sell opportunities, and grow revenue. DONNA integrates with all six major agency management systems (AMS) and provides real-time, AI-powered insights into agency books of business.

In March 2025, SIAA Inc., the leading national insurance agency network with over 5,200 member agencies writing $16.7 billion in total premiums, acquired the assets of DONNA.ai (formerly Aureus Analytics). The platform was subsequently rebranded as AgencyIQ and integrated into SIAA's technology and data infrastructure. Co-founder and CEO Anurag Shah joined SIAA as Chief Data Officer.

Products & Services

DONNA (now AgencyIQ)

AI-powered revenue acceleration platform for independent insurance agencies and brokers, providing data analytics and customer intelligence to grow business and retain clients.

Key Features

SentiMeter patent-pending technology measuring policyholder sentiment (0-100 scale) from AMS data without surveys
Cross-sell and upsell opportunity identification within existing books of business
Customer retention risk prediction and proactive alerting
360-degree customer view combining structured and unstructured interaction data
Integration with all top six agency management systems
External data enrichment for enhanced customer insights
Natural language processing and generation for actionable recommendations

Target Users: Independent Agencies, Brokers, Agency Principals

HARVEY

AI-backed data analytics platform designed for insurance carriers and networks to analyze performance trends and discover growth opportunities.

Key Features

Network performance analytics
Trend identification and opportunity discovery
Carrier-level data insights

Target Users: Carrier Executives, Network Managers

Crux

AI-powered analytics solution designed for business users with cross-channel sentiment analysis and a natural language interface.

Key Features

Cross-channel sentiment analysis
Customer experience tracking
Natural language interface for business users

Target Users: Business Analysts, Marketing Teams

At a Glance

Founded: 2013
Headquarters: West Hartford, CT
Employees: 11-50
Funding: Acquired by SIAA (March 2025)

Category & Focus

Category: Analytics
Subcategories: Customer Analytics Predictive Analytics Sentiment Analysis Revenue Acceleration
Insurance Verticals: P&C
Target Customers: Agencies, Brokers, Networks, Carriers