AUTO DATA DIRECT, INC.
Web-based tools for real-time motor vehicle records, title management, and electronic lien processing -- serving the automotive and insurance industries.
Overview
Auto Data Direct, Inc. (ADD) was founded in September 1999 by Jim Taylor, Ben Taylor, and Chris Gamache in Tallahassee, Florida -- strategically located one mile from the Florida Department of Highway Safety and Motor Vehicles (DHSMV) offices. The company was built to provide fast, accurate, real-time access to Florida motor vehicle, vessel, and driver license records for businesses with permissible use under the Federal Driver's Privacy Protection Act (DPPA). In 2018, ADD was acquired by Reynolds and Reynolds, aligning it with sister company Secure Title Administration and significantly expanding its resources and market reach.
Since its founding, ADD has grown from a Florida-focused data provider into a national platform covering over 40 jurisdictions. The company has executed several strategic acquisitions in 2024, including Opus VTR (vehicle titling and registration software for automotive and specialty dealers), USA ELT (electronic lien and titling services), and Florida ETR (print-on-demand temporary tags), and launched VTR50 in 2025 to extend title and registration processing to all 50 states. ADD serves insurance companies, auto dealers, lenders, government entities, attorneys, auto recyclers, and private investigators.
Products & Services
DMV123
Real-time motor vehicle record inquiries across 40+ state jurisdictions, providing owner and lienholder information, title status, and insurance data. Customers who qualify under the DPPA can search by VIN and receive the most current state record in real time.
Key Features
- Real-time direct integration with state DMV databases
- 40+ jurisdiction coverage
- DPPA-compliant access controls
- VIN-based and name-based lookup
Target Users: Insurance companies, lenders, dealers, attorneys, private investigators
VTR50
Launched in 2025, VTR50 is a web-based platform for processing vehicle titles and registrations across all 50 states. ADD works directly with state DMVs and third-party agencies to provide a transparent fee structure with quotes included at no extra cost.
Key Features
- All 50 states coverage
- Initial titling, annual registration renewals, and duplicate title requests
- Covers automobiles, ATVs, motorcycles, RVs, and watercraft
- Direct DMV and agency relationships
Target Users: Automotive and specialty dealers processing out-of-state transactions
DirectPost-Office
Electronic certified mail system for title, lien, and regulatory notifications, enabling lenders, attorneys, and dealers to send required certified mail electronically and track delivery status.
Key Features
- Electronic certified mail delivery
- Delivery tracking and confirmation
- Multi-state coverage for lien notifications
Target Users: Lenders, attorneys, and dealers with statutory notification requirements
Vehicle History Reports (Title Check)
NMVTIS-based vehicle history reports providing title history, salvage records, odometer readings, and ownership information. ADD was one of the first NMVTIS access providers when the program launched in 2009.
Key Features
- NMVTIS-sourced data from state DMVs, insurance carriers, salvage auctions, and auto recyclers
- Single report pricing (USD 9.98)
- Instant delivery
Target Users: Insurance companies, dealers, consumers, and auto recyclers
Electronic Lien and Title (ELT)
Florida Electronic Lien and Title processing service (expanded via acquisition of USA ELT), enabling lenders and dealers to manage liens electronically rather than with paper titles.
Key Features
- Florida ELT processing
- Expanded capabilities via USA ELT acquisition (2024)
- Electronic lien creation and release
Target Users: Florida lenders, credit unions, and dealers
ADDTag and AutoClear
Florida-specific tools for dealers: ADDTag enables web-based temporary tag issuance and reporting to DHSMV; AutoClear provides vehicle clearance checks. Florida ETR (acquired 2024) adds print-on-demand temporary tag capability.
Target Users: Florida automotive dealers
Salvage Reporting (NMVTIS)
Reporting tools for junk/salvage vehicles required under NMVTIS regulations, serving auto recyclers, salvage yards, and insurance companies.
Target Users: Auto recyclers, salvage operators, insurance companies
At a Glance
- Founded
- 1999
- Headquarters
- Tallahassee, Florida
- Employees
- 51-200
- Funding
- Acquired
Category & Focus
- Category
- Data & Analytics
- Subcategories
- Motor vehicle records title and lien management vehicle history NMVTIS reporting
- Insurance Verticals
- P&C Personal
- Target Customers
- Carriers, Agents/Agencies
Customers
- Insurance companies (motor vehicle record lookup, vehicle history, NMVTIS reporting)
- Automotive dealers (title, registration, temporary tags)
- Lenders and financial institutions (ELT, lien management)
- Auto recyclers and salvage operators (NMVTIS reporting)
- Government entities
- Attorneys and private investigators (DPPA-qualified lookup)
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Last updated: 2026-04-09