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AZUGA, A BRIDGESTONE COMPANY

AI-powered fleet telematics and insurance data platform connecting fleet operators and commercial auto insurers

Data & Analytics Enterprise Acquired
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Overview

Azuga is a connected-vehicle and fleet-management platform that provides GPS tracking, telematics, and driver-safety solutions to fleet operators across North America. Founded in 2013 and headquartered in Fremont, California, the company was acquired by Bridgestone Americas in August 2021 for USD 391 million as part of Bridgestone's mobility solutions strategy.

The platform is deployed across 400,000+ devices, tracking more than 300 million trips and 3 billion miles of driving data annually. Azuga serves commercial fleets across construction, HVAC, plumbing, landscaping, pest control, logistics, utilities, and other field-service industries, as well as insurance carriers and reinsurers who use telematics data for underwriting, loss control, and claims.

In March 2021, Azuga acquired Mobikit, an insurance data science and analytics company from Columbus, Ohio, deepening its capabilities in insurance risk management and multi-source telematics data harmonization. In April 2025, Azuga launched its next-generation AI-powered SafetyCam Pro and SafetyCam Plus dashcams with real-time risk detection and in-cab coaching capabilities.

Products & Services

Azuga Fleet

Core GPS fleet tracking and telematics platform. Provides real-time vehicle location, trip history, driver behavior scoring, idle-time tracking, and vehicle diagnostics via plug-and-play OBD-II devices. Powers 6,000+ commercial fleets with a web dashboard and FleetMobile iOS/Android app.

Key Features

  • Real-time GPS vehicle tracking and geofencing
  • Driver behavior scoring and safety gamification (driver safety leagues and rewards)
  • Scheduled maintenance alerts and vehicle health monitoring
  • ELD compliance management (FMCSA hours-of-service)
  • Field service management and back-office tools

Target Users: Fleet managers, field-service operators

SafetyCam Pro & SafetyCam Plus

Next-generation AI-powered dual-facing dashcams launched April 2025. Moves beyond passive recording to real-time risk detection and proactive intervention.

Key Features

  • Real-time in-cab coaching and driver alerts
  • Dual-facing video capture for incident evidence
  • AI-powered distracted driving and collision risk detection
  • Video-based driver training (Azuga Coach)
  • Litigation defense and claims evidence capture

Target Users: Fleet safety managers, insurance carriers, legal teams

SafetyIQ

AI-powered, data-agnostic risk management and insurance telematics platform. Aggregates and harmonizes data from 240+ telematics service providers (TSPs), OEMs, and sensors into a single normalized dashboard.

Key Features

  • Connects to 250+ TSPs, covering approximately 90% of the market
  • Fleet benchmarking by size, SIC code, and geography
  • Milliman vehicle risk scoring and driver safety scoring
  • Event reconstruction and accident analysis
  • Operating radius violation alerts and device utilization tracking
  • Automated workflows for loss control, underwriting, and claims
  • Custom reporting and historical trend analysis

Target Users: Commercial auto insurance carriers, MGAs, brokers, fleet risk managers

Azuga Routes

AI-powered last-mile route optimization and scheduling for field-service fleets.

Target Users: Fleet dispatchers, logistics and field-service operators

Asset & Equipment Tracking

Non-powered asset monitoring using GPS trackers and next-generation BLE (Bluetooth Low Energy) beacons (launched September 2024) for high-value equipment and small tools.

Target Users: Construction, landscaping, and field-service fleet operators

Insurance Telematics Program

White-label or Azuga-endorsed telematics program for commercial auto insurers. Provides carrier-grade driver behavior data, standardized scoring feeds, and fleet onboarding support for UBI and loss control programs.

Key Features

  • Driver behavior and risk assessment data feeds
  • Fleet onboarding with minimal technical investment
  • Backend integration for scoring data delivery
  • Portfolio management analytics to identify risk reduction opportunities
  • Premium pricing support using verified operational data

Target Users: Commercial auto insurance carriers, MGAs, brokers

At a Glance

Founded
2013
Headquarters
Fremont, California, USA
Employees
501-1000
Funding
Acquired

Category & Focus

Category
Data & Analytics
Subcategories
Fleet Telematics Usage-Based Insurance (UBI) Driver Safety Insurance Risk Analytics
Insurance Verticals
P&C Commercial Workers Compensation
Target Customers
Carriers, MGAs/MGUs, Brokers, Fleet Operators

Customers

  • Church Mutual (insurance partner using Azuga vehicle tracking)
  • Diamond Engineering (fleet customer reporting 10%+ insurance premium discounts)
  • APG Electric
  • Acree Plumbing & Air
  • California UMI

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Last updated: 2026-04-09