Broker Insights
Insurance Decision Intelligence - Empowering brokers and insurers to explore, simulate and act on data insights.
Overview
Broker Insights is a data analytics and market insights provider for the commercial insurance industry. Founded in 2018 by former Aviva executives Fraser Edmond and Iain Crole, the company has built a platform that uses Insurance Decision Intelligence to connect brokers with insurers through intelligent data matching.
The company's VISION platform enables brokers to gain deeper insights into their businesses while strengthening connections with insurers across the commercial insurance sector. Partner insurers' risk appetite is overlaid with broker customer data using multiple data points to intelligently match brokers to insurers and offer the best products at the right time.
Broker Insights has established significant market traction with over £10 billion in Gross Written Premium (GWP), 850+ broker offices using the platform, 26 leading insurers and MGAs as partners, and more than 2.5 million policies in Vision. The company expanded into the US market in 2023 and has been named to FinTech Global's prestigious InsurTech100 list.
Products & Services
VISION
The core decision intelligence platform available for both brokers and insurers/MGAs. VISION uses key data points to intelligently match the right broker risk with the right insurers at the right time.
Key Features
- Real-time data insights and analytics
- Risk-to-insurer matching
- Market benchmarking
- GWP tracking and analysis
Target Users: Insurance brokers, carriers, and MGAs
MatchPoints
Intelligent matching system that connects broker risks with appropriate insurers based on underwriting appetite and risk profiles.
Key Features
- Underwriting appetite matching
- Intelligent risk-to-insurer pairing
- Automated placement recommendations
- Partner insurer integration
Target Users: Brokers seeking optimal placement, insurers looking for targeted distribution
Propensity Lens
AI-enabled product that helps insurers predict the probability of winning new business by analyzing policy movement patterns.
Key Features
- AI-powered propensity scoring (high, medium, low)
- Case-level conversion likelihood analysis
- Quote rate optimization
- Decline rate reduction
Target Users: Insurers and MGAs focused on improving sales efficiency
Pathfinder Reports
Business growth tools for brokers that provide actionable insights for expanding their book of business.
Key Features
- Growth opportunity identification
- Portfolio analysis
- Performance benchmarking
Target Users: Insurance brokers
20/20 Insights
Real-time placement simulation tool for UK brokers, launched December 2025.
Key Features
- Real-time placement simulation
- Market scenario analysis
- UK market-specific insights
Target Users: UK insurance brokers
At a Glance
- Founded
- 2018
- Headquarters
- Dundee, Scotland, UK
- Employees
- 51-200
- Funding
- Series A/B/C+
Category & Focus
- Category
- Data & Analytics
- Subcategories
- Underwriting Appetite Intelligence Market Intelligence Distribution Analytics
- Insurance Verticals
- P&C Specialty
- Target Customers
- Brokers, Carriers, MGAs
Customers
- 850+ broker offices
- 26 leading insurers and MGAs
Similar Companies
-
GGIROUX.aiPredictive analytics and business intelligence for insurance underwriters
-
RRiskCreativeThe insurance ecosystem is unnecessarily complicated. We work every day to change that.
-
Reitigh (now Resolve)Financial transformation software automating back-office data workflows for insurers, asset managers, and banks -
RRhino PartnersCustom software development and data science for fintech and insurtech companies
-
Red Mountain TechnologiesVehicle history data and proprietary risk scoring for auto insurance carriers and the auto auction industry. -
RecordLinkerML-powered record linkage and data normalization for insurance AMS migrations
Last updated: 2026-05-12