BrokerLift
Cloud-based eCommerce platform enabling brokers, MGAs, and specialty insurers to transact insurance digitally
Overview
BrokerLift is a cloud-based eCommerce platform purpose-built for the insurance distribution industry. Founded in July 2015 and launched commercially in 2016 by co-founders Thomas Accardo and Behzad Salehoun, BrokerLift enables brokers, MGAs, and specialty insurers to fully digitize the insurance transaction lifecycle -- from quoting and application through binding, payment, policy delivery, and renewal.
The platform serves clients across Canada, the United States, and the United Kingdom, and integrates directly into existing brokerage websites to provide a seamless digital buying experience. BrokerLift's model emphasizes broker independence: brokers retain full commissions, own their customer data, and can swap insurance partners without losing their digital infrastructure.
In 2024, BrokerLift reached approximately USD 1M in annual revenue with a team of around 25-28 employees, demonstrating steady growth as a focused specialist in broker-facing digital distribution technology. The platform reports that 40% of digital transactions occur outside traditional business hours, underscoring the value of 24/7 digital access for end customers.
Products & Services
ENGAGE Platform
BrokerLift's core cloud-based eCommerce platform connecting customers, brokers, and underwriters in real-time digital transactions. The platform supports the complete policy lifecycle: application, quoting, payment, binding, policy document delivery, mid-term changes, cancellations, and renewal.
Key Features
- Embedded digital quoting and online binding
- Credit card payment processing with instant policy issuance
- Renewal automation via email-to-online purchase workflows
- Mid-term endorsement and cancellation handling
- Real-time policy document generation and delivery
- Custom tracking and reporting analytics
- Mobile-responsive across desktop, tablet, and mobile
Target Users: Independent brokers and agents, program brokers, MGAs/MGUs, specialty insurers
API Integration Layer
RESTful API-based architecture for connecting with insurer systems, broker management systems (BMS), and enterprise reporting platforms. Enables white-label deployment and B2B2C distribution models.
Key Features
- Integration into any brokerage website for seamless branded experience
- Connectivity to leading carrier and MGA policy administration systems
- BMS data push for transaction records
- White-label customization for business partners
Target Users: MGAs, program managers, specialty insurers managing broker distribution networks
Digital Product Marketplace
Pre-built library of 20+ digital insurance products from multiple insurers, ready for brokers to deploy without custom development.
Key Features
- Supports commercial and personal lines specialty products
- Program business and affinity group renewal date automation
- Configurable workflows for specialty lines requiring custom digital forms
Target Users: Brokers seeking quick digital deployment, program brokers
At a Glance
- Founded
- 2015
- Headquarters
- Toronto, Ontario, Canada
- Employees
- 11-50
- Funding
- Seed
Category & Focus
- Category
- Distribution & Sales
- Subcategories
- Digital Storefront Quote-to-Bind Renewal Automation
- Insurance Verticals
- P&C Commercial P&C Personal Specialty/E&S
- Target Customers
- Brokers, MGAs/MGUs, Agents/Agencies, Carriers
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Last updated: 2026-04-09