Overview
Busqo is an online insurance marketplace serving consumers in Colombia, enabling them to compare and purchase vehicle, home, and mandatory vehicle liability (SOAT) insurance policies from multiple carriers through a single digital platform. The company was founded in 2010 under the name RedSeguro and pioneered online insurance distribution in Latin America before rebranding to Busqo.
The platform operates as an insurance broker and comparison tool, aggregating quotes from multiple recognized Colombian insurance carriers and providing free telephone advisory throughout the purchasing process. Customers can compare coverage options and pricing to save up to 50% on premiums, with the platform offering transparency in insurance advice without acting as an underwriter.
In 2016, Busqo merged with Asegurate Facil with backing from Axon Partners Group and Velum Ventures, creating one of the largest online insurance groups in Latin America and capturing approximately 70% of the online insurance sales market in Colombia at the time. As of 2025, the company reports annual revenue of approximately USD 15.5 million.
Products & Services
Online Insurance Marketplace
Busqo operates a digital comparison platform that connects consumers with multiple insurance carriers for online quoting and purchasing. The platform aggregates quotes in real time and supports the full purchase cycle.
Key Features
- Vehicle insurance comparison (cars and motorcycles)
- Home insurance (property and contents)
- SOAT insurance (mandatory vehicle liability)
- Free online savings calculator (up to 50% savings)
- Free telephone advisory support throughout the purchase process
Target Users: Individual consumers purchasing personal insurance in Colombia
At a Glance
- Founded
- 2010
- Headquarters
- Bogota, Colombia
- Employees
- 51-200
- Funding
- Series A
Category & Focus
- Category
- Distribution & Sales
- Subcategories
- Online insurance marketplace quote comparison digital broker
- Insurance Verticals
- P&C Personal
- Target Customers
- Consumers
Links
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Last updated: 2026-05-17