Overview
Butter Insurance is a Sydney-based insurtech founded in 2021 by ex-lawyers Cassie Bell and Steph Skevington. Built around the insight that Gen Z and Millennial Australians were underserved by traditional insurance products, Butter set out to deliver simple, affordable, and flexible coverage for young people.
The company pioneered insurance-at-checkout in Australia, becoming the first insurer to integrate with the domestic payments infrastructure via Australian Payments Plus (AP+) eftpos eQR Digital Marketplace -- enabling consumers to add insurance while completing purchases via QR code. Its original positioning, "AppleCare meets Afterpay," captured the brand's ethos: frictionless, digital-first, with flexible payment options.
Butter was acquired in mid-2025 by an undisclosed buyer. The Butter brand and products continue under new ownership. Steph Skevington departed post-acquisition; Cassie Bell's ongoing role is unconfirmed. The company's primary active product is international travel insurance; its tech insurance product was discontinued after the underwriting partner withdrew support.
Products & Services
Travel Insurance
International travel insurance distributed by Butter Insurance Pty Ltd, administered by battleface Insurance Services Pty Ltd (AFSL 536280), and underwritten by Pacific International Insurance Pty Ltd. Covers international travel in 173 countries.
Key Features
- Emergency medical and hospital (unlimited)
- COVID-19 medical coverage
- Trip cancellation and interruption (up to AU$40,000)
- Luggage and personal effects (up to AU$10,000)
- Personal accident (AU$50,000)
- Travel delay (up to AU$2,000)
- Personal liability (up to AU$2,500,000)
- Online claims portal with 24/7 emergency assistance
- Optional Afterpay payment for premiums
Target Users: Gen Z and Millennial Australians
Tech Insurance (Discontinued)
Device insurance for phones, laptops, and headphones (purchase price AU$300--AU$5,000) covering accidental damage and theft in Australia and during international travel. Discontinued after the underwriting partner (Virginia Surety Company, Inc.) withdrew support. A replacement offering is planned.
Insurance-at-Checkout
Proprietary embedded distribution channel integrating insurance into e-commerce checkout flows via the AP+ eftpos eQR Digital Marketplace. Enabled consumers to add insurance cover at the point of purchase using QR-code-based payment.
At a Glance
- Founded
- 2021
- Headquarters
- Sydney, Australia
- Employees
- 1-10
- Funding
- Acquired
Category & Focus
- Category
- Distribution & Sales
- Subcategories
- Embedded Insurance Digital Insurance Insurance-at-Checkout
- Insurance Verticals
- P&C Personal Specialty/E&S
- Target Customers
- Consumers
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Last updated: 2026-05-11