CEREBRUMX
AI-powered connected vehicle data platform transforming raw OEM telematics into actionable insurance and mobility intelligence.
Overview
CEREBRUMX is an AI-powered connected vehicle data platform founded in 2020 and headquartered in Novi, Michigan (Detroit metro area). The company addresses the data overload challenge in the connected car ecosystem by applying deep learning and generative AI to process, normalize, and extract actionable business insights from the massive volumes of data generated by modern vehicles.
The companys Augmented Deep Learning Platform (ADLP) ingests raw telematics signals from multiple OEM data streams across Edge and Core Network, normalizes them into a consistent format, and generates behavioral and risk intelligence for downstream applications. CEREBRUMX monitors data from more than 15 million connected vehicles -- approximately 70% of all connected vehicles in North America.
For the insurance industry, CEREBRUMX offers a usage-based insurance (UBI) as-a-service model that leverages embedded OEM telematics, eliminating the need for aftermarket hardware dongles or smartphone-based apps. The company has a data partnership with Ford Motor Company and serves carriers, fleet operators, OEMs, and smart city platforms across NA, EMEA, and APAC.
Products & Services
Augmented Deep Learning Platform (ADLP)
Core AI infrastructure that ingests raw connected vehicle data and processes it in real time across Edge and Core Network. The platform normalizes signals from multiple OEM data formats, applies machine learning algorithms, and generates behavioral and risk insights. Designed to be OEM-agnostic and scalable across different vehicle types and manufacturers.
Key Features
- Real-time data ingestion across Edge and Core Network
- OEM-agnostic data normalization from multiple vehicle platforms
- Deep learning models for driver behavior and risk scoring
- Distributed database architecture for telematics at scale
Target Users: Insurance carriers, fleet operators, OEMs, smart city platforms
UBI as-a-Service
End-to-end usage-based insurance program offering for insurers using embedded OEM telematics from connected vehicles. Eliminates the need for hardware dongles or smartphone-based mobile apps. Enables faster time-to-market and lower program costs for carriers launching new UBI programs.
Key Features
- Embedded telematics from Ford and Lincoln connected vehicles
- Pre-built UBI scoring models for underwriting and pricing
- Carrier-ready data feeds and analytics dashboards
- Expandable to additional OEM integrations
Target Users: Auto insurance carriers, MGAs
Fleet Intelligence
Real-time vehicle and driver behavior analytics platform for commercial fleet operators. Securely collects and consolidates data from partner vehicles and third-party apps and devices to provide actionable fleet management insights.
Key Features
- Real-time driver behavior scoring
- Vehicle health and predictive maintenance alerts
- Route and fuel efficiency analytics
- Integration with third-party fleet management systems
Target Users: Commercial fleet operators, fleet insurance carriers
EV Data Platform
Specialized analytics for electric vehicle fleet management including battery health monitoring, range optimization, and charging infrastructure integration.
Key Features
- Battery health and degradation monitoring
- Range prediction and optimization
- Charging behavior analytics
- EV-specific risk scoring for insurance applications
Target Users: EV fleet operators, insurers with EV portfolios
Smart City Integration
Connected vehicle data feeds for municipal traffic management, safety systems, and smart city applications. Aggregates anonymized driving pattern data to support infrastructure planning and safety initiatives.
Target Users: Municipal governments, smart city platform vendors
At a Glance
- Founded
- 2020
- Headquarters
- Novi, MI, USA
- Employees
- 11-50
- Funding
- Series B
Category & Focus
- Category
- Data & Analytics
- Subcategories
- Telematics Connected Vehicle Data Usage-Based Insurance Fleet Analytics
- Insurance Verticals
- P&C Personal P&C Commercial
- Target Customers
- Carriers, MGAs/MGUs
Customers
- Ford Motor Company (connected vehicle data partnership for UBI programs)
- Lincoln (vehicle data access for UBI programs)
- Fleet operators across NA, EMEA, APAC regions
Similar Companies
-
GGIROUX.aiPredictive analytics and business intelligence for insurance underwriters
-
RRiskCreativeThe insurance ecosystem is unnecessarily complicated. We work every day to change that.
-
Reitigh (now Resolve)Financial transformation software automating back-office data workflows for insurers, asset managers, and banks -
RRhino PartnersCustom software development and data science for fintech and insurtech companies
-
Red Mountain TechnologiesVehicle history data and proprietary risk scoring for auto insurance carriers and the auto auction industry. -
RecordLinkerML-powered record linkage and data normalization for insurance AMS migrations
Last updated: 2026-04-09